Last year, the Social Shake-Up was one of the best social conferences to attend and this year promises to be even better. In addition to a speaker line-up that includes the "who's who" of digital marketing, this year's event focuses on a few key emerging areas in digital marketing that every brand should pay close attention to. Here are a few of the hottest topics and sessions at the Shake-Up this year that are sure to deliver and drive this industry forward:
Data and Security
Data has been the buzzword of the last 18 months but security is closely following. I'm constantly amazed at the lack of thought that goes into data security in social programs. With the EU focused on personal data privacy and a forecast of more to come globally, businesses need to understand the guardrails of data use and personal information.
This is not just a topic for credit card security anymore - it's a richer discussion on when, how, and what to leverage when social interactions offer so many opportunities to garner more and more personal data. At Shoutlet, data and security are a top concern we have taken extremely seriously for years. This will be one of the more exciting tracks to follow at Shake-Up this year as we are still in the midst of writing the rules.
Key Sessions:
5 BS Facts about Data Privacy Everyone Thinks Are True
Tuesday, September 16 • 11:45am - 12:45pm
Speaker:
Director of Emerging Technologies, SAS Institute, Inc.
The Art and Science of Data: Engaging Audiences the Data Science Way
Tuesday, September 16 • 3:15pm - 4:15pm
Moderator:
Andrew Gardner, President & Founder, Momentics Inc.
Panelists:
Megan Kelley, Vice President, Center for Social Media, Fidelity Investments
Will McInnes, CMO, Brandwatch
Jola Oliver, Assoc. DIrector Data Strategy & Activation, Kraft Foods
Find Me an Audience: How to Target Socially
Wednesday, September 17 • 11:45am - 12:45pm
Moderator:
Adam Wexler, Chief Strategy Officer, Insightpool
Panelists:
Adam Naide, Executive Director of Mktg - Social Media, Cox Communications
Ben Nemo, Business Lead, Restaurants, Facebook
Allison Sitch, Vice President, Global Public Relations, The Ritz-Carlton Hotel Company, L.L.C.
Strategy & the C-Suite
With our industry maturing, brands are finally starting to ask the right questions. What is the value of the digital program? How does it contribute to our revenue? Identifying the ways that social activities can support business goals is finally becoming recognized as best practice.
While it's true that many organizations are still focused on likes, fans, followers, and engagement, many are starting to identify and operationalize integration opportunities that provide business value. Customer care support, lead generation, and operational efficiencies are just a few areas the c-suite is examining with social programs. This topical track should attract a large following during the event this year.
How CMOs Drive Innovation and Revenue Growth
Wednesday, September 17 • 10:30am - 11:30am
Moderator:
Jason Breed, Partner, Global Leader - Social Business, IBM
Speakers:
David Davidovic, President, PathForward
Tim Minahan, CMO, SAP Cloud and LoB, SAP
Social Selling: How Companies are Transforming Sales
Wednesday, September 17 • 11:45am - 12:45pm
Moderator:
Anneke Seley, Author, Sales 2.0
Speaker:
Liz Gelb-O'Connor, VP, Inside Sales Strategy & Innovation, ADP LLC
The Social Organization
For several years this has been a growing topic: How do you create a social organization and scale the enterprise? That's now changing. Social capabilities are just one part of the digital story that brands can take advantage of to influence the buying decisions of their customer.
Additionally, the role of the employee is emerging. Beyond digital skills and knowledge, employees are starting to have the opportunity to tell their brand story and represent their business beyond their job function. Most brands are very new to this approach, with most programs resembling a "spray and pray" parroting approach to social engagement. We all know there's a smarter, more intentional way to go about it, but where do you start? I'm looking forward to hearing insights from the session below and being a part of the discussion that identifies possible solutions and best practices.
Social Brand Sabotage: Tactics to Secure Your Social Presence
Tuesday, September 16 • 11:45am - 12:45pm
Moderator:
James Foster, CEO, ZeroFOX
Speaker:
Tracy Bell, SVP, Enterprise Media Monitoring Executive, Bank of America
Kristina Libby, Consumer PR, Microsoft
Alexis Schulze, Corporate Director of Social Media, Capella Hotel Group
Key Influencers Who Can't Be Ignored
Shake-Up will deliver a few shining stars this year, one of which is IBM's Susan Emerick. Susan's Employee Advocacy Summit before the Shake-Up will feature many discussions around how businesses can truly drive employee advocacy. Susan led IBM's research in this area to enable IBM employees to become trusted brand advocates. Her pre-Shake-Up conference is a must-see event.
- September 15, 2014
- 12:00 - 8:00PM Eastern Time (including cocktail hour followed by Welcome Party, hosted by Social Shakeup)
- Location: W Midtown-Atlanta Hotel, Atlanta, Georgia
- Organized by Chris Boudreaux and Susan Emerick, Co-Authors of The Most Powerful Brand on Earth, in collaboration with Social Media Today
Purchase your tickets and select Employee Advocacy Summit or buy the Employee Advocacy Summit + The Social Shake-Up Full Access Pass for a discounted ticket.
Lastly, join Shoutlet and others for a sponsored lunch at 12:45pm on Wednesday, September 17, in the Great Room. It'll be a great time to connect and talk about what's transpired at the conference thus far.