Jan 3 Posted 4 years ago
If you can't get the C Suite to attend a training class, at least encourage them to read up on the topic, e.g. Lon Safko's Fusion Marketing Bible http://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Daps&field-keywords=fusion+marketing+bible
Jan 2 Posted 4 years ago
Strong words, Shel. I'm seeing this with my own eyes in the insurance space. Curious what others have to say about it. True?
"Leaders who willfully remain in the dark because social media is beneath them put the health of their companies at risk."
Tweeted and Shared widely. Unfortunately, the people that most need to see this won't - unless someone sends it to then via email! Right?
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