May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 3 Posted 2 years ago
If you can't get the C Suite to attend a training class, at least encourage them to read up on the topic, e.g. Lon Safko's Fusion Marketing Bible http://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Daps&field-keywords=fusion+marketing+bible
Jan 2 Posted 2 years ago
Strong words, Shel. I'm seeing this with my own eyes in the insurance space. Curious what others have to say about it. True?
"Leaders who willfully remain in the dark because social media is beneath them put the health of their companies at risk."
Tweeted and Shared widely. Unfortunately, the people that most need to see this won't - unless someone sends it to then via email! Right?