Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?
Tom’s Shoes was founded in March 2006.
They hired their first employee in August 2006. His name was Jonathan and apparently he was really into mohawks.
Later that year, the founder, Blake travelled to Argentina to give away the first 10,000 shoes to children who inspired him to start the company. Marking the beginning of the “Shoes for Tomorrow” project.
In March of 2007, Blake pulled an Airstream trailer across America to promote TOMS One-For-One idea.
If you never heard of TOMS shoes, now you have an idea of what they’re about. If you already knew them well, now you have some new stories to tell your friends.
Someone at TOMS took some time to backfill their Facebook timeline with these (and other) tidbits, outlining the story of founding and growth of their brand. Leaving a few simple breadcrumbs for the fans and the curious to follow. Here’s how you can do the same for your organization.
It’s simple. If you already have a Facebook page, log in and backfill the story of your brand using “milestones”. Here’s a three step how-to (and a graphic guide):
If you don’t already have a Facebook page, check out this guide to create one.
Here are a few ideas to think about as you backfill your Timeline:
Aside from the day of founding, here are some other milestone ideas to consider:
Interestingly, it’s mostly big brands that have taken advantage of this idea. Have a look below for inspiration.
How do you tell your organization’s story using Facebook?