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Aug 12 Posted 1 year ago
Take a look at John Lewis' Christmas adverts. Amazing storytelling that evokes reaction from people of all ages.
When the advert shows for the first time, Twitter and Facebook light up with people talking about it which, ultimately, increases the virality of the whole campaign.
Aug 9 Posted 1 year ago
While these are all great examples, not everyone has the ad budget or resources to do huge campaigns like those you have cited. Do you ahve examples of small businesses doing this well? Or of B2B examples?