Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Six Verbs You Need to Understand for the New Web
Posted on April 6th 2011
He discussed these verbs during his opening keynote at the Web 2.0 conference, in which he believes are the prevailing forces shaping modern web culture.
They are: screening, interacting, sharing, flowing, accessing, and generating.
Come again? Can you make the connection between these six words and the interwebs? It’s not like they’re more popular words such as, say, Twitter, Facebook, YouTube, Quora, Foursquare, RSS, blogs, oh my! These are just normal words that could be used to describe almost anything.
But therein lies the magic. Allow me to explain.
- Screening. Twenty or so years ago, the prediction would be that the web would be like TV with a gazillion channels. But it turns out “they” were wrong. The “screens in our lives are taking the web everywhere, to the screen in Starbucks, smartphones, tablets, the living room, the workplace, etc.” He predicts that one screen could rule us all and whomever invents it was be really, really wealthy.
- Interacting. Remember when you saw the Minority Report and thought it was impossible that you’d ever be able to manipulate images on a computer like Tom Cruise did in that movie? Well, it’s here! Kind of. Kelly refers to the way we interact with content and how the web responds by adapting to our behavior. Now it’s possible for app developers to adapt their products and solutions to our emotions and our individual needs.
- Sharing. Everything that can be shared, will be shared and Kelly thinks we’re at the very infant stages of this movement as demonstrated by Twitter, Facebook, and Foursquare (ah ha! There are those words). This won’t come as a surprise to those of you who use the social web every day, but sharing is going to continue enhancing the value of whatever it is we do decide to share. Meaning, if I check into Starbucks every day and I become the Mayor (oh wait! I already am), the information I’m sharing, from what time I check in to what I buy, is sent to Starbucks and they begin to target me specifically when they have a sale on lattes. We’ll get even more savvy about what we share and how we share it in order to help the companies that we do business with to customize our experience.
- Flowing. I think Kelly uses flowing instead of streaming, which most of us are familiar with (he’s just trying to be fancy, I guess). “Streams are everywhere now, on all of those screens in the screening trend. We can watch movies, listen to music, play games, and participate in conversations by tapping into these streams on the web.”
- Accessing. We used to own everything. It still kills me that we bought a server (for A LOT of money) five years ago and it’s already obsolete. Now, as long as we can instantly access what we need, we don’t care if we own it. That goes for files, games, movies, books, etc. Kelly says, “If you can access your collection from anywhere by logging into the cloud, you won’t need to own it. All of the music on the planet can now fit on one six-terabyte hard disk drive in a computer you can buy for $585. But there is no reason to carry it around.”
- Generating. This last one is something we’re thinking a lot about as we get ready for the full launch of Spin Sucks Pro (aka Project Jack Bauer) in less than a month. Anything digital that can be copied, will be copied. We can’t prevent it. Sure, we can put in things to monitor how our information is being distributed, but we really can’t prevent people from copying illegally. So what you really need to is what we’re doing: Focus on giving users the opportunity to generate their own content so it’s personalized and customized. Paul Sutton asked me a few weeks ago where I thought content development and delivery was going and I told him we watch the music industry pretty closely. That industry has seen a complete wipe-out because of digital piracy, but musicians now can charge more for concerts, and have them more more often and in smaller venues, because that experience can’t be replicated or stolen as easily.
What do you think about these verbs? On which of these are you focusing your business efforts? Or do you have a focus not listed here?