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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
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Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Small Business Guide to Social Media Mastery [INFOGRAPHIC]
Posted on September 2nd 2013
I’m still not convinced that every business is ready to invest in a social media strategy. There are companies like Apple who have incredible brands, fantastic advertising, and great products that drive marketing through their user community. Apple doesn’t need to be active in social media to survive and flourish. Other companies are at the opposite end of the scale, with customer service and customer satisfaction issues. Avoiding social media may be a good strategy until they can fix their processes and products.
But, for the company that wishes to capture market share, build authority, build influence and grow their business, social media is a low-cost, high effort means of doing so. I say high effort because it does require time and dedication from you and your team to produce content and provide value to grow your audience and build out a community. This is especially true of small businesses which don’t have the monetary resources to ‘buy’ the advertising necessary to grow.
Social media has become vital to a small business’s marketing plan! The persistent question is: “how can your business get the most out of social media marketing?”. Find out in The Small Business Guide to Social Media Mastery, a brand new infographic brought to you by MarketMeSuite and Placester!