SMT Power Talk: Uncovering the Human Factor in Social Media Marketing (HOA)

David Amerland
David Amerland owner/founder,

Posted on February 6th 2014

SMT Power Talk: Uncovering the Human Factor in Social Media Marketing (HOA)

hangout on air Power talk social media marketing

Social Media can be as antisocial at times as it can be disruptive. Used as a broadcast channel, it becomes just another firehose spitting brand marketing messages to aim at the world. Bought Likes, fake +1s and bot Twitter followers frequently create a world where the word “social” stands for marketing that’s as sleek and distant as anything we saw practiced in the century we left behind.

Disruption, however, is happening. By degrees, every industry is changing. Public Relations firms are losing their clout. Publicity companies are struggling to help their clients be heard. The reason behind it all lies in authenticity and the sense of trust demanded by an audience that is no longer willing to accept pre-packaged messages and polished slogans. The change is making itself felt in many other quarters as well.

Sales are no longer driven by advertising quite the way they used to be in the past. Product reviews and promotions no longer quite work. And advertising budgets are no longer quite large enough to deliver the level of market share that companies and brands used to enjoy back in the 20th century.

The difference, of course, is us. Consumers. Empowered, mobile, well-informed and vocal, we no longer want to deal with an “image” or a “message” created just so that we can be “managed” better. We demand authenticity and a sense of personal connection before we part with our spending dollars, and that is what is driving change across every business today.

To deal with these topics and more, a new Social Media Today Power Talk Hangout-On-Air (HOA) over at Google+ will be held on 12th February at 12:00pm, EST. Hosted by yours truly with special guests Steve Martin and Alex Cote, it will look at the human factor that drives so much social media success, and the absence of which is behind some of its most spectacular failures.

Public Relations expert Steve Martin brings a wealth of experience in an industry that’s struggling to adapt to a world where, one could argue, its services do more harm than good. Alex Cote is with, and he will be helping us explore the human passion, work, sweat and tears that go into taking a startup from conception to launch. Bonus: there is a very human story to how these two gentlemen met, which you'll hear all about if you join us.

At 45 minutes long, we will be providing answers to some of the burning questions you have on social media marketing and the authenticity it demands. Join us over at the Social Media Today Event, and while you're at it think about jolining the Social Media Today G+ page too. (If you have other obligations, not to worry: we'll be reposting the whole talk on SMT.)

Hangout on Air (shutterstock)

David Amerland

David Amerland


David Amerland is the author of seven best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time."

He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy. Follow him on @DavidAmerland. or find him on G+

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Randy Milanovic
Posted on February 6th 2014 at 8:46AM

I'll be at the HOA. Shoud be fun David.

Your line, "An audience that is no longer willing to accept pre-packaged messages and polished slogans",  should be posted to the welcome screen of every social tool.