You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
- Content Marketing
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
SMT Shorts: Linda Descano of Citi
Posted on August 29th 2014
Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano join us to talk about social customer service, advertising versus content marketing, and how to build a brand voice. In addition to her position as managing director and head of content and social at Citi, Linda is President and CEO of Women & Co., a service of Citi that brings women relevant financial content and thoughtful commentary. Named to GoBankingRates.com’s list of Most Popular Personal Finance Experts in 2013, her other recent honors include a 2013 Changing the Game Award from Advertising Women of New York (AWNY) and a 2012 Women of Excellence Award for Community Service from the National Association of Female Executives (NAFE).
Our thanks go to Linda for sharing her expertise this week. Be sure to subscribe to our YouTube page to keep yourself up to date with not only our SMT Shorts, but other great video content as well.
What idea or question do you start with when creating a social experience for the customer?
From @mikepetes on Twitter: What are some tips for a traditional organization trying to shift its strategy from advertising to content marketing?
How do I build a consistent brand voice from scratch?