- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
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SMT Shorts: Linda Descano of Citi
Posted on August 29th 2014
Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano join us to talk about social customer service, advertising versus content marketing, and how to build a brand voice. In addition to her position as managing director and head of content and social at Citi, Linda is President and CEO of Women & Co., a service of Citi that brings women relevant financial content and thoughtful commentary. Named to GoBankingRates.com’s list of Most Popular Personal Finance Experts in 2013, her other recent honors include a 2013 Changing the Game Award from Advertising Women of New York (AWNY) and a 2012 Women of Excellence Award for Community Service from the National Association of Female Executives (NAFE).
Our thanks go to Linda for sharing her expertise this week. Be sure to subscribe to our YouTube page to keep yourself up to date with not only our SMT Shorts, but other great video content as well.
What idea or question do you start with when creating a social experience for the customer?
From @mikepetes on Twitter: What are some tips for a traditional organization trying to shift its strategy from advertising to content marketing?
How do I build a consistent brand voice from scratch?