Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Summer pricing ends August 29, so make sure to buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano join us to talk about social customer service, advertising versus content marketing, and how to build a brand voice. In addition to her position as managing director and head of content and social at Citi, Linda is President and CEO of Women & Co., a service of Citi that brings women relevant financial content and thoughtful commentary. Named to GoBankingRates.com’s list of Most Popular Personal Finance Experts in 2013, her other recent honors include a 2013 Changing the Game Award from Advertising Women of New York (AWNY) and a 2012 Women of Excellence Award for Community Service from the National Association of Female Executives (NAFE).
Our thanks go to Linda for sharing her expertise this week. Be sure to subscribe to our YouTube page to keep yourself up to date with not only our SMT Shorts, but other great video content as well.
What idea or question do you start with when creating a social experience for the customer?
From @mikepetes on Twitter: What are some tips for a traditional organization trying to shift its strategy from advertising to content marketing?
How do I build a consistent brand voice from scratch?
Carianne King is a writer, editor, and a filmmaker. She lives in New York City.