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SMT Shorts: Linda Descano of Citi

Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano join us to talk about social customer service, advertising versus content marketing, and how to build a brand voice. In addition to her position as managing director and head of content and social at Citi, Linda is President and CEO of Women & Co., a service of Citi that brings women relevant financial content and thoughtful commentary. Named to GoBankingRates.com’s list of Most Popular Personal Finance Experts in 2013, her other recent honors include a 2013 Changing the Game Award from Advertising Women of New York (AWNY) and a 2012 Women of Excellence Award for Community Service from the National Association of Female Executives (NAFE).

Our thanks go to Linda for sharing her expertise this week. Be sure to subscribe to our YouTube page to keep yourself up to date with not only our SMT Shorts, but other great video content as well.

What idea or question do you start with when creating a social experience for the customer?

 

From @mikepetes on Twitter: What are some tips for a traditional organization trying to shift its strategy from advertising to content marketing?

 

How do I build a consistent brand voice from scratch?

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