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We all know social media network marketing is important. We all know that social media networks are not going away. Intuitively we all know that not having a social media network presence makes no sense at all.
The moment the ROI question comes into play however grown men go a little weak at the knees and everyone starts looking at their watches and avoiding eye contact. The reason is that social media network marketing is diffuse, platform-specific, brand-tailored and audience-centric. In non-hyphenated words speak: “there is no one size fits all” which is a problem.
The problem, usually, is not in planning or even in execution but in measuring. Given a finite amount of resources the ROI becomes critical because it allows you to determine where to best focus your social media network marketing efforts in order to get where you want.
In what is going to be an eye-opening Hangout On Air (HOA) in our sixth #SMTPowerTalk we cover the ROI question and social media network analytics. Our guests, this time, are Lee Smallwood, founder and CEO of NOD3X.com, and Ammon Johns of AmmonJohns.com. Between them they combine more experience, knowledge and expertise than any two marketers I know.
In each of the monthly #SMTPowerTalk shows we have looked at the tools, tropes, tricks, tips and insights you need in order to market better online. In the past we have covered issues such as Making Marketing Personal, The human Factor in PR & Marketing, and How to Make Disruption Work for You.
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Subscribe to the Social Media Today YouTube Channel (if you haven't already) here, and join us at Google+ so you do not miss any future updates. SMT Power Talks are held on the second Wednesday of every month.
ROI tips and how to best apply them feature big this September at this year's Social Shake-Up Conference in Atlanta. Join us for two days packed with insights, experts, panels, networking and more. Space is limited so register today!
David Amerland is the author of seven best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time."
He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.
His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy. Follow him on @DavidAmerland. or find him on G+