Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
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Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
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Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
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3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
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Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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#SMTPowerTalk: Measuring Success in Social Media Network Marketing
Posted on June 11th 2014
We all know social media network marketing is important. We all know that social media networks are not going away. Intuitively we all know that not having a social media network presence makes no sense at all.
The moment the ROI question comes into play however grown men go a little weak at the knees and everyone starts looking at their watches and avoiding eye contact. The reason is that social media network marketing is diffuse, platform-specific, brand-tailored and audience-centric. In non-hyphenated words speak: “there is no one size fits all” which is a problem.
The problem, usually, is not in planning or even in execution but in measuring. Given a finite amount of resources the ROI becomes critical because it allows you to determine where to best focus your social media network marketing efforts in order to get where you want.
In what is going to be an eye-opening Hangout On Air (HOA) in our sixth #SMTPowerTalk we cover the ROI question and social media network analytics. Our guests, this time, are Lee Smallwood, founder and CEO of NOD3X.com, and Ammon Johns of AmmonJohns.com. Between them they combine more experience, knowledge and expertise than any two marketers I know.
In each of the monthly #SMTPowerTalk shows we have looked at the tools, tropes, tricks, tips and insights you need in order to market better online. In the past we have covered issues such as Making Marketing Personal, The human Factor in PR & Marketing, and How to Make Disruption Work for You.
Join us for this Event here.
Subscribe to the Social Media Today YouTube Channel (if you haven't already) here, and join us at Google+ so you do not miss any future updates. SMT Power Talks are held on the second Wednesday of every month.
ROI tips and how to best apply them feature big this September at this year's Social Shake-Up Conference in Atlanta. Join us for two days packed with insights, experts, panels, networking and more. Space is limited so register today!