SMTPowerTalk: Personas and Personality in Social Media Marketing

David Amerland
David Amerland owner/founder,

Posted on August 20th 2014

SMTPowerTalk: Personas and Personality in Social Media Marketing
We all work in the relationship economy. People connect with people rather than businesses or brands. Do personas still work in social media marketing? Do they work in marketing, even? To discuss all this with me in the eighth #SMTPowerTalk were none other than Lee Smallwood, of semantic analytics company, and Ammon Johns, CEO of Ammon Johns & Co. 
Last time they got together, it was for the sixth SMTPowerTalk. We discussed the ROI of social media marketing and talked about the transition of return on investment to return on involvement
This time, the talk revolved around authenticity, acting, the social media stage and how difficult it is to sound trustworthy in a social media setting: the challenge of appearing not to sell when all you want to do is to sell. Lee and Ammon are so in tune on these subjects that it is hard to believe that they have never met, or discussed the issues beforehand. Yet, before each #SMTPowerTalk show the only discussion that takes place behind the scenes is a notification on the topic and a few instructions on the technicalities of the HOA environment (which in this case were superfluous). This makes the conversation unrehearsed, authentic and free-flowing. In the flow of ideas come insights - the sort of insights, as a matter of fact, you’d find yourself paying thousands of dollars for if you’d hired a consultant. The fact that these HOAs are free is a testament to Social Media Today's commitment to furthering the online conversation by examining the paradigms that are changing and the new practices that happen behind them. 
Dive into the video and enjoy. 

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David Amerland

David Amerland


David Amerland is the author of seven best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time."

He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy. Follow him on @DavidAmerland. or find him on G+

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