- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
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#SMTPowerTalk Recap: Making Disruption Work for You [VIDEO]
Posted on April 14th 2014
Love it or fear it, disruption has become the norm in the 21st-century market place. Large companies try to ride it out and catch up so they can remain relevant. Smaller ones try to create it and use it to their advantage to carve themselves a fresh niche in a crowded market place.
The questions that arise: can you plan for disruption? If so, how? And can you ride it out if it happens to you? Discussing it last week in the third Social Media Today #SMTPowerTalk were Eric Enge of Stone Temple Consulting and Rebekah Radice of Rebekah Radice LLC, who have both evolved their own survival strategies to deal with disruption.
Veterans of marketing, content creation and the online world, neither Eric nor Rebekah are strangers to disruption in their industry. What is new, however, is the fact that while each tackles this from a largely different perspective dictated by the needs of their respective customers and their own personal circumstances, their approaches bear marked similarities: they both keep it real, infuse themselves in the process and try to establish trust in order for professionalism and scaling to work.
The purpose of the Social Media Today SMT Power Talk series is not just to explore the obvious, but also to peel back the layers and look at some of the intrinsic differences in the world of marketing.
Is being a woman in this field a help or a hindrance? Does being a man give you an easier ride in terms of the time you have available to you to devote to all this? You have to watch the video replay to get to the answers. I promise, it’s worth it:
Subscribe to the Social Media Today YouTube Channel (if you haven't already) here, and join us on Google+ so you do not miss any future updates. SMT Power Talks are held on the second Wednesday of every month. Next month, we’re tackling social networks (and yes, we will be addressing Facebook and the algorithm changes to visibility there, so do stay tuned).
Disruption, marketing and how to form winning strategies will also figure at the Social Shake-Up Conference in Atlanta this September. Join us for two days packed with insights, experts, panels, networking and more. Space is limited, and our Early Bird pricing (representing the steepest discount we plan to offer, at 45% off full price) only lasts until May 16 - so register today!