SMTPowerTalk: Which Social Media Network Gives You the Best Bang for Your Buck?

David Amerland
David Amerland owner/founder,

Posted on May 12th 2014

SMTPowerTalk: Which Social Media Network Gives You the Best Bang for Your Buck?

SMT Power TalkReally, answering the question of which social media network is best to market in is like asking, "How strong is the strongest chain?” or “How long is a piece of string?” the answer is always going to be subjective and highly contextualized.

Yet, the evidence is gathering that not all social media networks are equal. A Facebook presence has no impact on search rankings, for instance. Google has no access to Facebook’s walled garden and therefore ignores its social signal. A Google+ presence seems to provide an advantage when it comes to getting content indexed fast and provides a social signal that Google’s semantic search can understand.

Beyond the intrinsic qualities of each network however lies the fact that each business is as unique as its audience. This is a fact that really ought to be reflected in the criteria a business uses to market itself, but frequently isn’t.

What if, however, you had some information, first-hand, from people on the ground to help you out here? The Social Media Today PowerTalk series of Hangouts On Air (like the one on Disruption or the Humanization of Marketing) is all about bringing media experts to the table who share valuable insights with the audience.

The very public withdrawal of Eat24 from Facebook sent ripples through the industry press, who suddenly felt that organic marketing was not working in Facebook. One of our current guests, Sergey Andrianov, founder of ASmart Solutions Inc., a Canadian web development and marketing agency, engaged with Eat24 over at Google+ over the article.

Should we expect to get something for nothing in a social media network? Is it reasonable to expect organic marketing to work since we put our data in the network that enables it to be what it is in the first place?

These are just some of the questions we will be looking at. Our other guest will be Laurent Francois of Re Up is the former Ogilvy’s head of 360° Digital Influence. He has seen marketing campaigns work and he understands what it takes to make that happen.

Both guests work at the coal face of social media network marketing. They bring insights and knowledge we can all benefit from.

Subscribe to the Social Media Today YouTube Channel (if you haven't already) here, and join us on Google+ so you do not miss any future updates. SMT Power Talks are held on the second Wednesday of every month. Next month, we’re tackling social networks (and yes, we will be addressing Facebook and the algorithm changes to visibility there, so do stay tuned). 


Social media networks, marketing and how to form winning strategies will also figure at the Social Shake-Up Conference in Atlanta this September. Join us for two days packed with insights, experts, panels, networking and more. Space is limited, and our Early Bird pricing (representing the steepest discount we plan to offer, at 45% off full price) only lasts until May 16 - so register today

David Amerland

David Amerland


David Amerland is the author of seven best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time."

He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy. Follow him on @DavidAmerland. or find him on G+

See Full Profile >