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We're back with another edition of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO at Brand Innovators, tackles our audience queries. Five years ago, Ted coined the phrase "Return on Relationship," which is key to his understanding of what it takes to build a large, engaged database. As he's often included on various lists of CMOs to pay attention to in the social space, we felt lucky to have him join us in our studio to lend us his expertise.
Our first question came to us from Padron Social Marketing, on Facebook: "Which platforms do you recommend for cultivating consumer relationships?"
Question number two came to us from Charles Nedder, on Twitter: "How do I encourage existing customers to use Twitter? How do you reach the community you already have?"
Finally, we had a question for Ted ourselves: "What's the difference between Return on Relationship and Return on Investment?"
Our great thanks to Ted Rubin for being such a gracious guest this week. Be sure to subscribe to our YouTube page to keep yourself up to date with not only our SMT Shorts, but other great video content as well.
Carianne King is a writer, editor, and a filmmaker. She lives in New York City.