Hundreds of thousands of customer conversations happen on social media every day. Learn more about social listening on the next #SMTLive webinar. Register here.

#SMTShorts: Ted Rubin on Customer Engagement

We're back with another edition of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO at Brand Innovators, tackles our audience queries. Five years ago, Ted coined the phrase "Return on Relationship," which is key to his understanding of what it takes to build a large, engaged database. As he's often included on various lists of CMOs to pay attention to in the social space, we felt lucky to have him join us in our studio to lend us his expertise.

Our first question came to us from Padron Social Marketing, on Facebook: "Which platforms do you recommend for cultivating consumer relationships?"

 

Question number two came to us from Charles Nedder, on Twitter: "How do I encourage existing customers to use Twitter? How do you reach the community you already have?"

 

Finally, we had a question for Ted ourselves: "What's the difference between Return on Relationship and Return on Investment?"

Our great thanks to Ted Rubin for being such a gracious guest this week. Be sure to subscribe to our YouTube page to keep yourself up to date with not only our SMT Shorts, but other great video content as well.

Join The Conversation

Upcoming Webinars

Whitepapers

  • April 24, 2015
    Pinterest is a critical channel for any e-commerce brand. With over 70 million registered users, it deserves to be a big part of any social...
  • April 10, 2015
    With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an im...