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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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#SMTShorts: Ted Rubin on Customer Engagement
Posted on July 17th 2014
We're back with another edition of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO at Brand Innovators, tackles our audience queries. Five years ago, Ted coined the phrase "Return on Relationship," which is key to his understanding of what it takes to build a large, engaged database. As he's often included on various lists of CMOs to pay attention to in the social space, we felt lucky to have him join us in our studio to lend us his expertise.
Our first question came to us from Padron Social Marketing, on Facebook: "Which platforms do you recommend for cultivating consumer relationships?"
Question number two came to us from Charles Nedder, on Twitter: "How do I encourage existing customers to use Twitter? How do you reach the community you already have?"
Finally, we had a question for Ted ourselves: "What's the difference between Return on Relationship and Return on Investment?"
Our great thanks to Ted Rubin for being such a gracious guest this week. Be sure to subscribe to our YouTube page to keep yourself up to date with not only our SMT Shorts, but other great video content as well.