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How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
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#SMTShorts: @WillMcInnes, CMO of Brandwatch [VIDEO]
Posted on June 14th 2014
Will McInnes, CMO of Brandwatch, talks about social listening, social media command centers, and how brands can move beyond the memory of Oreo's dunking in the dark when it comes to real-time marketing.
What's the fine line between being intrusive and responsive when it comes to social listening by brands?
Is there a difference between social listening, social monitoring, and social understanding?
What is a social media command center (and what beverages can we expect to find in one)?
Finally, for those of you sick of hearing about Oreo's legendary Super Bowl tweet, here's an example of another brand whose real-time marketing skills wowed Will:
#SMTShorts is a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less. Subscribe to our YouTube channel to make sure you don't miss future installments!