How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

#SMTShorts: @WillMcInnes, CMO of Brandwatch [VIDEO]

Will McInnes, CMO of Brandwatch, talks about social listening, social media command centers, and how brands can move beyond the memory of Oreo's dunking in the dark when it comes to real-time marketing.

What's the fine line between being intrusive and responsive when it comes to social listening by brands?

 

Is there a difference between social listening, social monitoring, and social understanding?

 

What is a social media command center (and what beverages can we expect to find in one)?

 

Finally, for those of you sick of hearing about Oreo's legendary Super Bowl tweet, here's an example of another brand whose real-time marketing skills wowed Will:

 

#SMTShorts is a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less. Subscribe to our YouTube channel to make sure you don't miss future installments!

Join The Conversation

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...