Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Sneak Peek at New Twitter Design
Posted on November 22nd 2013
Screenshots of an updated Twitter website design were released in a TechCrunch article today. They show a lighter design that puts more emphasis on cover photos and the Twitter logo.
The improvements seem to be on the design only, and really haven’t changed what a great tweet looks like. Here are a few screenshots of the new design compared to the current format. The changes are subtle, but most likely data-driven improvements (perhaps to boost efficiency to please Twitter’s new public investor base).
It appears as though the exact same phone stock photos were used with new screenshots on each one that highlights upcoming changes to the mobile app. The header bar was also switched from black to white background and this change persists throughout the new design. Most notably, the sign in/sign up box was removed completely from the home page. The new design suggests that Twitter is prioritizing the mobile app over signing on new members.
The new white header was the biggest change from the current design, which seems to follow the lighter and flatter trend being set by Apple iOS 7. The text also goes from black to light gray, but all else looks almost the same.
Composing a new tweet doesn’t look strikingly different than the current version. A few minor changes such as adding text to the ‘add photo’ or ‘add location’ were the most notable changes. The lightbox background also seems to be darker, but this could also be due to the monitor used for the screenshot. Other than the text, lightbox background and small button changes, everything else (and the primary functionality) remains the same.
The ‘edit profile’ section was the part that showed the least amount of changes. The slight design changes to flatten the buttons was really the only difference in this area.
New Look, Same Functions
Overall the screenshots leaked to TechCrunch suggest only design changes. All of the functionality apparent in the new version currently exists on the current version of Twitter. Personally, I like the ‘flat’ design trend that was taken mainstream by iOS 7. How do you feel about the new Twitter design?