Connect with us:
Social Media Today on FacebookFollow SocialMedia2day on TwitterJoin SocialMediaToday LinkedIn Group

So, You Want To Be A Social Media Manager?




At its core, social media is about being social. It is about back-and-forth interaction. It is about engagement. Businesses that have successful social strategies understand this. They also understand their customers have certain expectations. They expect to interact with the brands they like. They expect to engage with the brand when they have a question or require customer service. They expect their favorite brands to be sharing great content. So, who’s making all this happen? The social media manager, of course.

People of all ages are social media managers. They are tasked with managing the reputation of the business they work for. They have a big job that comes with a lot of responsibility. Remember, social media sites don’t shut down every day at 5:00 when your business closes. Social media is up and running 24 hours a day, 365 days a year. A successful social media manager is going to have these qualities.

Knowledge Of The Social Network
You’re responsible for managing your brand’s presence on a particular social network, you best understand how that network works. You should be certain your audience can be found on this network and understand the demographics of your audience. What is your audience’s gender and age? Where do they live? When are they online?

Knowledge Of The Tools That Make You Efficient
There are a number of tools available to the social media manager. Understanding the way these tools work is essential to your success. For example, a tool that allows you to schedule a tweet or a status update may be what you need in order to get some sleep. These tools will also enable you to collect the data you need to effectively do your job.

The Ability To Write And Think At The Same Time
“Think before you tweet” should be the mantra of every social media manager. Without this skill you are sure to fail. Recognizing that “content is king” is also essential. The effective social media manager knows when to post promotional content and when to share content customers want to engage with. Successful social media managers know what the competition is posting and what they need to do to differentiate themselves from their competition. Successful managers can write. They use proper English grammar and punctuation. They choose their words carefully. They know what to say and when to say it.

The Desire And Ability To Keep Up
Every day there is something new in the world of social. Something different is trending. New terms of use are introduced. New privacy rules are put in place. Sites are re-designed and features come and go almost daily. The best social media managers can keep up.

The Passion To Succeed
The successful social media manager has passion. Passion for the work they are doing. Passion for the brand they represent. Passion for engaging with customers (even when they are complaining about something). The successful social media manager has a passion to succeed and it’s evidenced in every post they make.

These are just a few of the skills one needs to be an effective social media manager. What skills to you think are required to succeed at this job? Let us know in the comments below.


Join The Conversation

  • Dimitris Andreas Chatzidakis's picture
    Mar 28 Posted 4 years ago Dimitris Andrea...

    This is a great article Brad.

  • BradFriedman's picture
    Feb 13 Posted 4 years ago BradFriedman

    Excellent advice Kent!


  • BradFriedman's picture
    Feb 13 Posted 4 years ago BradFriedman

    Thanks Kellee. I appreciate you taking the time to read the post.


  • Kent Ong's picture
    Feb 13 Posted 4 years ago Kent Ong

    If we want to be a social media manager, make sure we have high EQ when we face social media disaster.

  • Kellee Brooks's picture
    Feb 12 Posted 4 years ago Kellee Brooks

    This was a great read Brad! Thank you!



  • BradFriedman's picture
    Feb 11 Posted 4 years ago BradFriedman

    Thank you Robin. It's great to hear from you!

    All the best,


  • BradFriedman's picture
    Feb 11 Posted 4 years ago BradFriedman


    Thanks for your comment and good luck in your new position. My aim with this post was to reach people just like you and their employers (people like me).

    Take care,


  • BradFriedman's picture
    Feb 11 Posted 4 years ago BradFriedman


    Thanks for weighing in on this! You make some excellent points.


  • Robin Carey's picture
    Feb 11 Posted 4 years ago Robin Carey

    Great post, Brad.

  • Feb 11 Posted 4 years ago mae_only

    I love this article, and the comment above. I am in my third week as Marketing/Social Media coordinator for a company, and without detailed knowledge of the company that comes with experience and time, social media is a bit tricky.

  • JC Giraldo's picture
    Feb 11 Posted 4 years ago JC Giraldo

    Very Good Post Brad !

    “Think Before You Tweet” A Good Quote !

    I like whe you mentioned the word : ENGAGE! 200 % with You !

    I am convinced that in the Social Media must be committed to the organization and the brand that is in our portfolio.

    Not only is having a "nice" brand, we should know our brand in all its details, its strengths and weaknesses, and know our competition.

    At this stage everything is discovered, the only thing that makes the difference, is to update our knowledge every day, whether in books, webinars, blogs, online reviews, comment, provide..!

    That allows our skills improve, and achieve the goals of the organization and also of ourselves.

    A Brand for me included:A Brand Person like You or like Me and Brand Product



    Ps.Just Share it on my FB Page and My Twitter

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...