So, You Want To Be A Social Media Manager?

Brad Friedman President, The Friedman Group, LLC

Posted on February 11th 2013

So, You Want To Be A Social Media Manager?

At its core, social media is about being social. It is about back-and-forth interaction. It is about engagement. Businesses that have successful social strategies understand this. They also understand their customers have certain expectations. They expect to interact with the brands they like. They expect to engage with the brand when they have a question or require customer service. They expect their favorite brands to be sharing great content. So, who’s making all this happen? The social media manager, of course.

People of all ages are social media managers. They are tasked with managing the reputation of the business they work for. They have a big job that comes with a lot of responsibility. Remember, social media sites don’t shut down every day at 5:00 when your business closes. Social media is up and running 24 hours a day, 365 days a year. A successful social media manager is going to have these qualities.

Knowledge Of The Social Network
You’re responsible for managing your brand’s presence on a particular social network, you best understand how that network works. You should be certain your audience can be found on this network and understand the demographics of your audience. What is your audience’s gender and age? Where do they live? When are they online?

Knowledge Of The Tools That Make You Efficient
There are a number of tools available to the social media manager. Understanding the way these tools work is essential to your success. For example, a tool that allows you to schedule a tweet or a status update may be what you need in order to get some sleep. These tools will also enable you to collect the data you need to effectively do your job.

The Ability To Write And Think At The Same Time
“Think before you tweet” should be the mantra of every social media manager. Without this skill you are sure to fail. Recognizing that “content is king” is also essential. The effective social media manager knows when to post promotional content and when to share content customers want to engage with. Successful social media managers know what the competition is posting and what they need to do to differentiate themselves from their competition. Successful managers can write. They use proper English grammar and punctuation. They choose their words carefully. They know what to say and when to say it.

The Desire And Ability To Keep Up
Every day there is something new in the world of social. Something different is trending. New terms of use are introduced. New privacy rules are put in place. Sites are re-designed and features come and go almost daily. The best social media managers can keep up.

The Passion To Succeed
The successful social media manager has passion. Passion for the work they are doing. Passion for the brand they represent. Passion for engaging with customers (even when they are complaining about something). The successful social media manager has a passion to succeed and it’s evidenced in every post they make.

These are just a few of the skills one needs to be an effective social media manager. What skills to you think are required to succeed at this job? Let us know in the comments below.


Brad Friedman

President, The Friedman Group, LLC

is a “Recovering Attorney” living in Denver, Colorado. In 2010, Mr. Friedman parlayed his passion for technology and his business, legal and marketing savvy into the creation of The Friedman Group, LLC. Brad has developed a group of highly skilled people to work with individuals and businesses to develop strategies that enhance their online presence and engage clients, prospects and referral sources through the power of inbound and social media marketing.

See Full Profile >


JC Giraldo
Posted on February 11th 2013 at 11:52AM

Very Good Post Brad !

“Think Before You Tweet” A Good Quote !

I like whe you mentioned the word : ENGAGE! 200 % with You !

I am convinced that in the Social Media must be committed to the organization and the brand that is in our portfolio.

Not only is having a "nice" brand, we should know our brand in all its details, its strengths and weaknesses, and know our competition.

At this stage everything is discovered, the only thing that makes the difference, is to update our knowledge every day, whether in books, webinars, blogs, online reviews, comment, provide..!

That allows our skills improve, and achieve the goals of the organization and also of ourselves.

A Brand for me included:A Brand Person like You or like Me and Brand Product



Ps.Just Share it on my FB Page and My Twitter

Posted on February 11th 2013 at 3:54PM


Thanks for weighing in on this! You make some excellent points.


Posted on February 11th 2013 at 2:47PM

I love this article, and the comment above. I am in my third week as Marketing/Social Media coordinator for a company, and without detailed knowledge of the company that comes with experience and time, social media is a bit tricky.

Posted on February 11th 2013 at 3:56PM


Thanks for your comment and good luck in your new position. My aim with this post was to reach people just like you and their employers (people like me).

Take care,


Robin Carey
Posted on February 11th 2013 at 3:29PM

Great post, Brad.

Posted on February 11th 2013 at 3:57PM

Thank you Robin. It's great to hear from you!

All the best,


Kellee Brooks
Posted on February 12th 2013 at 11:03PM

This was a great read Brad! Thank you!



Posted on February 13th 2013 at 2:54PM

Thanks Kellee. I appreciate you taking the time to read the post.


Kent Ong
Posted on February 13th 2013 at 1:20AM

If we want to be a social media manager, make sure we have high EQ when we face social media disaster.

Posted on February 13th 2013 at 2:55PM

Excellent advice Kent!


Dimitris Andreas Chatzidakis
Posted on March 28th 2013 at 4:38PM

This is a great article Brad.