Feb 13 Posted 6 years ago
Yes; there are many whose claiming that their and expert or guru.
Best thing to do is to follow this person if he or she is really an
expert. The achievement of a person can tell who really he/she is.
Thank you for your article.
Apr 30 Posted 7 years ago @Jason, @Leonard: Well stated, good thoughts. Jason, I especially liked the paradigm of each particpant being both student and teacher. Leonard, you've bluntly dissected to the two most important parameters. Excellent efforts, gentlemen.
Apr 30 Posted 7 years ago Drew, nice article. In my book there are two core metrics (or things to be measured) in social media. The first is "Influence". What influence will look like will change depending on what social media platform (or channel) it's being applied to.In the case of Facebook - Influence is the number of friends one has.Twitter - FollowersLinkedIn - Contactsand so...The second core metric is Engagement.Engagement asks the question: How effective are you at engaging those friends, followers and contacts in a socially acceptable way on your product, service or idea.Big clue here! Effective Engagement does not include direct selling. One does not sell, in social media marketing. One makes friends, followers and contacts (who come to know, like and trust you) who you then sell to.Leonard Williams
Apr 30 Posted 7 years ago
Everyone wants to be important. Collective decision making works better than self interest. So working with others in our Internet activities is a good tactic. Some will be high quality interactions, some not so high quality.
Profitability is an inherent attribute of sustainability. People need to earn a living, some of us want to use the Internet as a commercial platform.
Let's work on getting the deception and fraud out the online marketplace, not people trying to sell their knowledge, talents and abilities.
Apr 30 Posted 7 years ago Some people know more about social media than others. Does that make them an "expert"? I don't know. But what I do know is that everyone in social media is a teacher, and everyone is a student. The second you forget that - regardless of your "expertise" - you're dead.
Apr 29 Posted 7 years ago Thanks it made me smile. I blog rarely, it is just not my thing but ....I posted a blog called Social Media Suicide, I could not even find the experts on this site with so called social media experts, no pictures, no links, just hype.
If I was asked I would class myself as a Social media addict. I just try and give service and have fun whilst I do it. Adore this media.
Keep up the good work, keep our ego's trimmed .... LoL
As ever, smiling
Apr 29 Posted 7 years ago
In a word, out-freakin-standing!!!! What I wonder about is when I read "35 years experience", when Web 2.0 itself is only ten years old. Here's the kicker; read an ad willing to sell followers on Twitter. This is a bleeding edged post. Very well stated, sir. Looking forward to more. Thanks to you and SocialMediaToday.
I would add that versus being an expert, I actually consider myself a student of the discipline, if there even is such an animal at this point. Working on AAS in Web design, BS in e-Business. Maybe I'll be an expert when I grow up... ;-)
Apr 29 Posted 7 years ago Yikes. I teach social media as a professional tool. Wow, do I sound cool or what! Half the people I know can sing SEO until my head explodes, the other half want me to explain "Tweeter" to them.That means I am a social media expert...to half the people I know. I hope this is not how the medical profession behaves.
Apr 29 Posted 7 years ago Drew, great post, you certainly hit on a volatile subject. I couldn't agree with you more. Like some of the other folks who have commented, I too have people ask me for help on social media. I often lend some friendly advice on how to set up accounts and get started. I am mortified at the number of "experts" and "consultants" who charge people money for these services and then leave their "clients" high and dry with no strategy on how to actually use social media for their business. The more these people are exposed for what they are the better. Let's hope their days of fleecing the innocent are numbered.
Apr 26 Posted 7 years ago Thanks everyone for the extremely generous comments. You all are super kind!Karima: I think you are on to something. There isn't a one-size-fits-all role for social media. You are right that there will be different roles for the different areas of managing social media.Johan: More strongly than Chris? That's one of the highest compliments I've ever been paid. Thanks.The post was more of a rant in nature. However I was challenged by one individual via Facebook to provide more "how to" do something than "how not to do." I think he was onto something so it's an avenue that I look to write more about in the future. I can point out what's wrong with social media, but I'm really doing nobody a favor in the long term if I don't also address good ways to leverage the new media opportunities.Thanks again for all your comments! I appreciate every single one!
Apr 26 Posted 7 years ago Great Post Drew, reminds me of one Chris Brogan wrote, w/ the jist of it saying that the wannabe's are the ones always saying 'look at me! look at me!' the TRUE social media greats are the ones that lift others up in the industry, share real stories, real testimonials, real statistics, and aren't always shining the light on themselves. Sure twitter and facebook does have a bit of a 'look at me' slant..
But really - I think of social media as new technology meets "How to win friends and influence people' by Dale Carnegie. Probably the best book I've ever read, and more true today than ever, I'd even say it is truly the first book on social media, or at least sets up some of the building blocks. Namely: don't focus on yourself, focus on your audience.
Apr 26 Posted 7 years ago
Really good wake-up call kind of article. the issue is the ones that should read it, are not going to read it.
The issue with social media, as a practice, because it is so new, it bring many types of people, expertise, skills, and needs. the ones hiring the consultants, barely can grasp what social media is, so how could they judge what is a good social media strategist?
As time goes by, I expect a natural or forced correction occuring. A bit like when at the beginning of the dot.coms, everyone had a start-up. a fews years later, the bubble burst and only the ones who had experience, knowledge and skills stayed.
The profession might also need to auto-organize it self to allow job categories. Not everyone is a strategist, some of us are more operational, other will be community managers, and others will be monitoring.
what do you think?
Apr 26 Posted 7 years ago
Great article. First, let me state, I've cornerd the market on absolutly no guru-hood. That being said, we've had phenomenal initial success on behalf of our clients with our social media efforts lately. And the key for us and our clients has been to create a unique and compelling opportunity for people to engage in a deep and meaningful way with our client brands. So, whether it's their love of California ,
or desire to contribute to their community , or just a plain old itch to roadtrip to Vegas...while getting a chance to drift Mustangs and race F150's, we've found success in the simple idea of creating unique content, relevant to the group who we intend to attract and engage, always hold our client's brand in high esteem and creatively and thoughtfully integrate interesting and useful product knowledge. It's hard work...but if you check out the pages, you'll also see how it can be done. Monetization is now our greatest push. Quantifying the results of the fans, friends, subscribers, etc. can be tough. Instead we're looking now to more interesting metrics like CTR's to client websites, lead conversion and working with manufacturers on sales matches. Still very new. And tons to learn. And while I suppose I'm considered by some an expert...truth is I'm struggling to learn and understand more every day.
Thanks for calling it like it is.
For more information on "The Best of California" check out: http://bit.ly/BestofCA
For more information on "We Love our Southwest Community" check out: http://www.facebook.com/southwestlm
For more information on "Desert Adventure" check out: http://www.facebook.com/yourlocalforddealers
Apr 26 Posted 7 years ago
When I first saw your title, I was saying to myself â€œoh not again! Rohit Bhargva wrote about this, Chris Brogan wrote about this, and Iâ€™ve read this â€œpointâ€ more than several times nowâ€
But interestingly, you have managed to â€œdebunkâ€ the â€œexpert mythâ€ more strongly than Rohit or Chris!
Few more thoughts to addâ€¦. If we take a serious look at some of those â€œbig namesâ€ in the list of â€œexpertsâ€, you might be surprised, they havenâ€™t also delivered any â€œtangible business resultâ€ (may be apart from writing a book or two) as such. They cleverly justify their inability with a claim â€œsocial media is hard to measure, so you have to change your mindset not to expect direct ROIâ€. In a way, they are making an emperorâ€™s cloak out of social media.
I agree with someoneâ€™s comment (here or on FB link) that, you canâ€™t measure the expertise with Twitter follower ratio. People might blindly follow someone, just because he/she is a â€œhot brandâ€ in the trade!
Apr 26 Posted 7 years ago Great post, Drew!
@Jeannine: The "ninja" term is painful at this point. Could also do without "rockstar" indefinitely.
Apr 26 Posted 7 years ago If I hear one more person claim to be a social media "ninja" or "guru", I'll scream! You are exactly right about this. My favorite experts are the ones who are so modest that they refuse to call themselves an "expert," but just say that they know something about the topic.
Apr 26 Posted 7 years ago
Drew great post and well done, especially after what I ran into this weekend. Chris you are also so right on it. I have been in the business for 7 years and still do not think of myself as an expert. I enjoy talking and learning from others in the field but love it when they talk about and promote only a small portion of the opportunities out there and charge twice as much, and get it. I feel for those customers sucked in because they do not know and that is why they looked for such help. Drew will be looking for more of your post and Chris yours as well..
Apr 26 Posted 7 years ago Exactly my thoughts. I also wrote my own blog post on this very subject last week.
Social Media has become a network of communities where many SM experts just spend time talking to each other. Let's improve them all by being focussed on what we can do for others and not back-slapping our own community.
In essence we need to ensure as an industry, which includes many bright and intelligent people, we need to stop look internally and begin to look externally at the whole world of business out there; many of who need our help and advice.
Apr 26 Posted 7 years ago
I'm interested in using social media to help bring the human race together. The United Nations is not perfect, but it is the greatest civilization that has ever existed on earth. Unite all the people of every nation, race and religion into one global federation of nations, one universal common wealth.
That does not mean that I'm not interested in using social media for commercial purposes, just that I think the Internet and cell phone services, etc., are one of the most significant cultural phenomena in history.
Apr 25 Posted 7 years ago I love this. The clue for me that snake oil is being sold is when I hear anything that connects social media with a promise of bigger audiences, better conversion, higher sales, and a better sex life. Yup, and a time share in swamp land too.
It's called social media, not sales media.
I look forward to the day we all stop being mesmerized by the 'friend odometer' that is as useless as the old hit counters in web 1.0 times. A 'friend' or follower online will buy from you for pretty much the same reason as a friend in your real life. The media are different but the rules that create great relationships haven't changed.
I'm looking forward to more from you Drew!
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