Along with IBM, we hosted a "fireside chat" with social business evangelist Sandy Carter on the second day of The Social Shake-Up. She walked a packed room through six lessons gleaned from her love of the mobile game Candy Crush Saga. There were so many takeaways that we nearly ran out of time, but Sandy left us with many wise words about the value of using social to reveal and cultivate company culture, as well as a reminder to stay playful and creative as a social business. All things considered, Sandy Carter is an innovator to be reckoned with (and we wouldn't bet against her in a Candy Crush game, either).
Here's a Storify of the takeaways: