Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Social Advocacy & Politics: The Epic Twitter Arrest of @PeoriaMayor
Posted on June 18th 2014
The Mayor of Peoria can’t take a joke.
In April, Peoria Mayor Jim Ardis ordered a police raid to shut down the expletive-laden Twitter parody account @PeoriaMayor. 29-year old Jim Daniels created the account (now renamed @NotPeoriaMayor for clarity sake) as a joke. He tweeted in the first person about “the mayor’s” drug-laden sexual escapades. The Mayor did not think it was funny. He had Daniels arrested for impersonating a public official (as if anyone would seriously believe he was the real mayor). Now Daniels, represented by the ACLU, is suing the Mayor for violation of his 1st and 4th Amendment rights.
Apparently, Mayor Ardis is oblivious to that groundbreaking @MayorEmanuel Twitter account created by Chicagoland writing professor Dan Sinker. Sinker chronicles his own parody account of Rahm Emanuel in his book The F***ing Epic Twitter Quest of @MayorEmanuel. As for Emanuel, instead of trying to arrest Sinker, he offered $5,000 to him if he would out himself (Sinker remained anonymous until after the election was over, instead).
I find Mayor Ardis’s reaction to @PeoriaMayor a wasted opportunity. Instead of learning something from the parody account, he reacted in anger. When I learned of @MayorEmanuel, not only was I pleased that Rahm had taken such a positive view of it, but it spawned an epiphany for me.
I realized Twitter could be used to create theater for advocacy. Unlike Facebook, you are allowed to create Twitter accounts for fictional characters. In fact, that is part of the charm of Twitter. And if you can create fictional characters performing theater on Twitter, you can use them to tell a story that moves people to support your cause.
I once suggested to Medea Benjamin that she promote her drone book by creating two Twitter accounts, @DronePilot and @Drone, fresh out of flight school and off the assembly line, respectively. Each would tweet full of vim and vigor, excited to embrace their new mission. Occasionally @DronePilot would tweet coordinates to @Drone. Soon after @Drone would tweet back its mission report. Over time @DronePilot would become more cavalier, less sensitive to his growing kill count. With each mission report @Drone becomes noticeably more depressed. I think that would convey a core problem with drone warfare and sell some books.
In a different vein, I’ve recently embarked on a #DIYmetafiction project with Omar Shabka, an independent author whose new dotcom thriller novel, Exit Strategy, comes with a serialized version of the book via Twitter and an audience participation community on Facebook. The Facebook community features discussions with the author about the book and discussions about real world news of things happening in the book (corporate espionage, digital surveillance, etc.) with the author AND with the characters from the book. Yes… the book’s characters step out of its pages and become part of the GET Exit Strategy community. As readers and characters interact on Facebook, the plot from the novel evolves, turning the audience into the makers of the next plotline. And that is #DIYmetafiction.
That is what @MayorEmanuel inspired in me. So when I read that Mayor Ardis sent in a police raid in response to @PeoriaMayor instead of seeing the light of it, I laugh sadly at his wasted opportunity for enlightenment.