If you are like me, and I suspect that you are, while we understand logic, we are driven by communication. We like people. We have a genuine desire to help people and solve problems. Measuring and analyzing social data is necessary on a professional level. It also helps us to zero in on the right messages and to craft our presentation.
MFor those of us who would rather write, emote, capture interest and maintain attention, tracking and analyzing data is a chore. However, it is very necessary to ensure that we are moving in the right direction. Finding the right tools for people like us can be a challenge. We are looking for tools that are easy to use and descriptive. We want key data but without having to quagmire ourselves in numbers. We get the importance of data points and response but we want that data to be chunked in a way that is easy for us to assimilate and apply.
MIn other words, we want to focus on what we do best; communicate in brief bursts of status updates and we want to be effective.
Social Analytics Allows for Quick and Effective Responses
The answer to this need is a tool set that is easy to use. Analytics that are broken down into chunks of information that help us to create a cognitive awareness of our success or failure. The easier the tool is to use, the better. Time is always a factor. The right social analytics will help us to achieve our objectives with a minimal time footprint.
MNo matter our background in analytics and monitoring, what we want to is a tool-set that we can start using immediately and gain an immediate benefit from. However, as we become more familiar with the analytics and the data contained in the tool-set, we want to be able to follow that depth. Ultimately becoming the masters of response and reaction. By creating an awareness of how people are responding to our social campaign, we are able to zero in with precision and deliver higher quality message that create a higher quality of response. It's one thing to say that our objective is to create value. It's another to craft personally relevant messages that are directed to the right audience and in the right way.
We invite you to try SocialReport with a 30-day free trial and see what you think. We also recommend that you check out our competitors and determine the best solution for your business. All the analytics are available from multiple providers but finding the one that works best with your operation, staff, and goals is the key to true analysis and effective communication with your audience.
What are your thoughts? How do you measure your social analytics?