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Blockbuster movies are a summer staple and cash cow for studios producing the latest comic book film, action epic, or laugh out loud comedy. If you think about it, movies have always been a social experience, ever since crowds lined up to see the first motion pictures at the Theater Optique in Paris 120 years ago. Almost everyone has a special memory of lining up at midnight or cuddling up on the couch to watch a movie that kept us on the edge of our seats, laughing for more, or tearing up over a beautiful story.
Long gone are the days of promoting movies solely through traditional marketing. In a world where tweets decide the fate of a movie at the box office, it's no wonder studios are turning to social media to produce and promote the hottest new films. Complex viral campaigns, Facebook pages, and Twitter accounts based on characters allow movie-goers to get deeply involved in a movie before it even hits theaters. Facebook, Twitter, Instagram, and other social platforms are completely changing the way fans discover new films, purchase tickets, and spread the word.
Crowdtap polled 500 men and women on its influencer marketing platform to learn how peer influence and social media are changing the ways we discover and experience movies on the silver screen.
Check out the infographic, and let us know how you think social could take movies to the next level @Crowdtap or in the comments below.