Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Social Blogging 101
Posted on March 3rd 2014
The very best kind of blogging you can do is something I like to call "Social Blogging." We tend to think of "blogging" and "social media" as two separate and distinct categories in our Web Marketing arsenal, but really these two activities go hand-in-hand. In fact, if you start thinking of your blogging more in terms of social and your social more in terms of blogging, you'll benefit greatly on both fronts. Here's how...
Blogging Is The Original Social Media
We always remind our clients that "Blogging is the original social media." And it's true! Long before Facebook, Twitter, LinkedIn, and all the others showed up on the scene, blogging was singlehandedly responsible for building relationships online. (If you've been around long enough, you still remember those days, right?)
One of our classic formulas for getting better online marketing results is this: Content + Influence = Authority (which you can also translate as Content + Sharing = Results). This is exactly why "Social Blogging" as a strategy works so well.
When you blog, you have a reason to stand up and make a statement on social networks. After all, the revolution of social media is simply that it made sharing easier and more fun. But just because Twitter and Facebook are easy to use doesn't mean you shouldn't be working hard to build substance into your social.
To Be Social, You Need To Share
The key to success in social media is to have something to share. Yes, you need to share other people's content and sharing random stuff you just like. But to knock it out of the park and get definitive results, you've got to be sharing your own content frequently. And yes, that means you need to create content you can share -- aka social blogging.
Most small business social strategies fail because they either put too much emphasis on their own content or they never share their own content at all. You definitely need to strike the right balance to make this work.
Tis Better To Give Than To Receive
At the end of the day, that old adage applies to social media just as much as it did in pre-school -- "It is better to give than to receive." Social media is about giving, sharing, and exchanging. When you have your own content (blog posts) and you actively share that content on your favorite networks (social media), you have a simple but effective web marketing strategy you can follow: Social Blogging.
What about you? Are you "Social Blogging" already? Leave your comment below.