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The Super Bowl was a flurry of social media activity and hashtags dominated the conversation by showing up in more than 50 percent of commercials that aired. The longest hashtag, #Americaisbeautiful caught a lot of controversy and #esurancesave30 was a Twitter trending topic seconds after the commercial aired. Thirteen brands used their actual name in their hashtags and a whooping 45 hashtags were used as part of commercials.
Facebook also played a prominent role in ads for GoldieBlox, Maserati and Bob Dylan pitch for Chrysler, which surprised everyone. Though the big game may have left some viewers disappointed, the social media conversation was heavier than it had ever been proving that traditional advertising dollars are quickly being redirected to create social conversation both on and offline. This infographic, from Offerpop, recounts the social highlights of the Super Bowl, hashtag by hashtag.