Oct 14 Posted 5 years ago
There is no doubt that to become a "social business" requires a commitment of money and time from business leadership in strategy, organization, people, process, and technology.
Culture is critical to transforming business to this collaborative model with all key stakeholders. A leader cannot hope to succeed in this social business transformation without a foundation of trust. This trust will be measured by implementing open standards and principles of Relationship Capital (RC) for employee, product, and organization relationship entities.
Oct 6 Posted 5 years ago
Well, that was fast....my post is already outdated thanks to Larry Ellison's announcement at OpenWorld. Now we can count Oracle as yet another industry heavyweight in the emerging world of social business.
The Oracle Social Network will be part of the "Oracle Public Cloud" and compete head to head with Salesforce, IBM, TIBCO and Cisco/EMC to offer a vertically integrated collaboration platform. Based on the information and screenshots shared so far, Oracle has integrated its social network with Oracle Fusion Applications so users can receive real-time information feeds from enterprise applications and collaborate around documents and updates.
Oracle is a tad late to the party, but the prominence of their announcement at OpenWorld and Larry Ellison's deliberate snubbing of Salesforce.com and Mark Beinihoff clearly announces the arrival of "Social Business" on the world stage. While Oracle's vision seems clear, we need to reserve judgment until the Oracle Social Network actually launches. Given the animosity and competitive energy between these rivals, I look forward to seeing how far they can push the product innovation cycle.
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