Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Summer pricing ends August 29, so make sure to buy your pass now!
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Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
On the first day of South by Southwest Interactive this year, Social Media Today and IBM hosted The Social Business Shake-Up at the W in Austin. The breakfast panel, which covered what it takes to become a social business, benefited from the wisdom of Sandy Carter of IBM, Natanya Anderson of Whole Foods, Andrew Bowins of MasterCard and Michael Stenberg of Siemens, with Social Media Today's CEO, Robin Carey, acting as moderator.
We touched on the major themes of social business as we see it today: collaboration, customer-centricity, security, analytics, and innovation. The panel explored the challenges and opportunities of social business, such as engaging and empowering employees, utilizing social data and leveraging influencers.
Watch the panel below to hear from experts on the front lines of social, and share your thoughts using #socbizshakeup.