May 13 Posted 1 year ago
Came across your comment just now! Sorry for the delay! I read your post and, fundamentally, I can only agree. Whether or not we are talking social media or social business, per se, the issue is one of mindset. To what extent is the company/brand seeking to be customer centric (de facto) and to what extent is there a tangible and authentic work on the engagement of its employees/staff.
Where I think we can go deeper (as you write), is making the business more socially conscious... where there is actually a meaning/meaningfulness to the business and its mission. That, for me, is the fullest definition of a social business.
Feb 12 Posted 1 year ago
Minter, I like your post, you bring up a couple good points.
I want to offer a slightly different perspective: one that is less focused on tools and policies and more on the essence of the company really willing to embrace the idea of being a social that needs to be evident in all the things they do as a business. I wrote this post almost 2 years ago on the topic http://theadaptivemarketer.com/2012/06/19/readyforsocialbusiness/ and I would live your comments.
June 14, 2016An exclusive, live webinar from Social Media Today June 14, 2016 at 12pm EST / 9am PST
June 07, 2016An exclusive, live webinar on June 7th at 12pm ET/9am PT Here’s a staggering statistic: globally, 1.91 billion mobile users have smartphones. T...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...