May 13 Posted 2 years ago
Came across your comment just now! Sorry for the delay! I read your post and, fundamentally, I can only agree. Whether or not we are talking social media or social business, per se, the issue is one of mindset. To what extent is the company/brand seeking to be customer centric (de facto) and to what extent is there a tangible and authentic work on the engagement of its employees/staff.
Where I think we can go deeper (as you write), is making the business more socially conscious... where there is actually a meaning/meaningfulness to the business and its mission. That, for me, is the fullest definition of a social business.
Feb 12 Posted 2 years ago
Minter, I like your post, you bring up a couple good points.
I want to offer a slightly different perspective: one that is less focused on tools and policies and more on the essence of the company really willing to embrace the idea of being a social that needs to be evident in all the things they do as a business. I wrote this post almost 2 years ago on the topic http://theadaptivemarketer.com/2012/06/19/readyforsocialbusiness/ and I would live your comments.
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