May 13 Posted 1 year ago
Came across your comment just now! Sorry for the delay! I read your post and, fundamentally, I can only agree. Whether or not we are talking social media or social business, per se, the issue is one of mindset. To what extent is the company/brand seeking to be customer centric (de facto) and to what extent is there a tangible and authentic work on the engagement of its employees/staff.
Where I think we can go deeper (as you write), is making the business more socially conscious... where there is actually a meaning/meaningfulness to the business and its mission. That, for me, is the fullest definition of a social business.
Feb 12 Posted 1 year ago
Minter, I like your post, you bring up a couple good points.
I want to offer a slightly different perspective: one that is less focused on tools and policies and more on the essence of the company really willing to embrace the idea of being a social that needs to be evident in all the things they do as a business. I wrote this post almost 2 years ago on the topic http://theadaptivemarketer.com/2012/06/19/readyforsocialbusiness/ and I would live your comments.
June 07, 2016An exclusive, live webinar on June 7th at 12pm ET/9am PT Here’s a staggering statistic: globally, 1.91 billion mobile users have smartphones. T...
February 09, 2016An exclusive, live webinar from Social Media Today on Tuesday, February 9th at 12pm ET/9am PT. Social media has given brands the great gift of...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...
November 23, 2015The 2016 Social Media Marketing planning guide includes a must-have checklist as well as a first-of-its-kind research study aiming to provid...