May 13 Posted 1 year ago
Came across your comment just now! Sorry for the delay! I read your post and, fundamentally, I can only agree. Whether or not we are talking social media or social business, per se, the issue is one of mindset. To what extent is the company/brand seeking to be customer centric (de facto) and to what extent is there a tangible and authentic work on the engagement of its employees/staff.
Where I think we can go deeper (as you write), is making the business more socially conscious... where there is actually a meaning/meaningfulness to the business and its mission. That, for me, is the fullest definition of a social business.
Feb 12 Posted 1 year ago
Minter, I like your post, you bring up a couple good points.
I want to offer a slightly different perspective: one that is less focused on tools and policies and more on the essence of the company really willing to embrace the idea of being a social that needs to be evident in all the things they do as a business. I wrote this post almost 2 years ago on the topic http://theadaptivemarketer.com/2012/06/19/readyforsocialbusiness/ and I would live your comments.
June 16, 2015In the past two years, LinkedIn has become a must-do for brands, whether you love it or hate it, especially for B2B brands. But without a Linked...
June 02, 2015Brands have come to rely on social listening to determine what their customers want and what might be threatening the strength of the brand. Man...
May 14, 2015If you're starting from a clean slate when it comes to video marketing, this comprehensive ebook is for you. The Video Marketing Handbook co...
April 30, 2015Has your manager demanded to know your tweet-to-sales ratio? If you're on the front lines of social, you know that the ROI of social can be...