May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Apr 10 Posted 11 months ago
I agree, but think the smaller the company, the more it calls for going social from the top. The development of the personal brand of the leader can really mean everything to the growth of the company. We certainly see that inside "our world" of marketing with guys like you and Jay and Joe.
Plus, we see the Richard Bransons of the world proving how effective it can be. That said, I'm with you Mark. Dragging a CEO into a conversation he doesn't want to have is probably an act of self-sabatoge.
Love how so much of your best work is thought provoking.