Apr 10 Posted 2 years ago
I agree, but think the smaller the company, the more it calls for going social from the top. The development of the personal brand of the leader can really mean everything to the growth of the company. We certainly see that inside "our world" of marketing with guys like you and Jay and Joe.
Plus, we see the Richard Bransons of the world proving how effective it can be. That said, I'm with you Mark. Dragging a CEO into a conversation he doesn't want to have is probably an act of self-sabatoge.
Love how so much of your best work is thought provoking.
Webinars On Demand
September 14, 2016Effective storytelling has always been an important tool for marketers and advertisers, but only in the last few years has the art of telling...
August 17, 2016Social media has transformed the way brands can interact with customers, providing a platform to engage in new and exciting ways. It can be chal...
September 30, 2016Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...
September 15, 2016Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and servi...