Aug 24 Posted 3 years ago
While the top management or the CXO bracket could lead by example,... its always the middle and lower rung of the organization which sees, evaluates & further promotes any new initaitive.
I would say a proper case has to be presented for different rungs of the organizational ladder to show what value Social brings on table for each. Let people use and understand how Social adds value. The top managment could always monitor and coach.
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