April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Aug 24 Posted 1 year ago
While the top management or the CXO bracket could lead by example,... its always the middle and lower rung of the organization which sees, evaluates & further promotes any new initaitive.
I would say a proper case has to be presented for different rungs of the organizational ladder to show what value Social brings on table for each. Let people use and understand how Social adds value. The top managment could always monitor and coach.