May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Aug 24 Posted 1 year ago
While the top management or the CXO bracket could lead by example,... its always the middle and lower rung of the organization which sees, evaluates & further promotes any new initaitive.
I would say a proper case has to be presented for different rungs of the organizational ladder to show what value Social brings on table for each. Let people use and understand how Social adds value. The top managment could always monitor and coach.