Oct 26 Posted 1 year ago
Spot on article Alyssa! Love your analogy. A manufacturer can talk about a product till they're blue in the face - get one other person that is in your user's social world to say they used it and like it and that product has a way better chance of being purchased.I am going to keep a look out for more of your insightful posts:)
Jun 17 Posted 2 years ago
Excellent job Alyssa. Insightful and well crafted. Can't believe you are only an intern. Good luck with your career. I'm looking forward to reading more articles from you.
Your analogy about dating can be pushed further. With some of the branding techniques a company can use, it's like being set up on a blind date. For example, as a friend posts info about a company on their Facebook page, blog, Tweet, etc., it lends credibility (as you also mentioned above). This credibility is often the most important endorsement a company can receive as it establishes its true value to the audience being engaged. However, I often feel that a company needs to ensure it not only levarges information to entice you to buy, but creates that perfect type of product summary, corporate strategy, etc. that you can easily share with your friends. I find that most companies do think in this way. With websites, companies often talk about their products in a simplified way, assuming that you have already read more and can "make connections yourself" about the company. But what happens when you receive a link to a product, that a friend deemed as "awesome", and it simply seems average because it is out of context? A lot can be lost in the translation. I am currently designing a website with the pure intention of ensuring that every piece, every page and every message can stand on its own. That way, when someone posts a link to a product on their blog, the reader will be able to quickly and easily understand how it benefits them.
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