Interesting article from eMarketer validating what many of us have experienced in the real-world - the fact that a potential customer will be more likely to make a purchase from a business in the future after they have become a Fan or Follower of that business in social media environments like Facebook and Twitter.
This makes sense, as the non-intrusive updates and impressions that a potential customer receives about a business through these environments keep them thinking about the business on an going basis. That little bit of additional mind share leads that potential customer to be more comfortable with the business and think of them when they are ready to make a purchase.
Viewed in light of the tools that make it simple for businesses to manage their online presence across the web, these findings eliminate any excuses that businesses might have for not participating in social media.
Links:
Tags:
- small business
- social media