The Social Government vs. The Social Citizen

Paul Dunay Financial Services Marketing Leader, PricewaterhouseCoopers

Posted on March 21st 2014

The Social Government vs. The Social Citizen

ImageLast week I moderated another great webinar from the Social Media Today Best Thinker webinar series, this time on the topic of The Social Government vs. The Social Citizen. The webinar included a really diverse group of speakers each with a unique perspective on the social government. Alan Rosenblatt  a regular columnist on the SocialMediaToday blog and the digital / social media strategist for Turner 4D, Lindsay Crudele the community and social technology specialist for the City of Boston’s award winning social media program, and Laura Bellinger, the senior communications consultant for the Center for Disease Control (CDC). 

Alan started us off with some slides and a a discussion on why governments should be more social and what are the citizen’s expectations when they are engaged in social. One of his key points which really resonated with the audience was: “We used to live in a world where the producers of content determined the channels of distribution. We now live in a world where the consumers of content determine the channels of distribution.” which was a quote from Kyle Stoneman

Then Lindsay gave us an overview of the City of Boston’s social media program including highlights such as a twitter/hashtag campaign they did last year called #spotholes - where residents of Boston could report potholes in the local area. Another great campaign she highlighted was a Facebook Q&A with Major Walsh which helped to double his follower ship in his first 30 days in office.

Finally, Laura talked about some of the polices and processes within the CDC regarding social and how that differs from her work at CARE.

If you have ever been on a SocialMediaToday webinar before, you know they are very “participant-driven” and we love to ask your questions of our panelists. Many of the questions from our audience revolved around topics such as: what types of approvals process you must go through to get things published, how do you staff for the 24/7/365 nature of social in a public sector environment, what types of crisis communications plans they have and how they have evolved.

If that piqued your interest and you want to hear the replay of this webinar, please check out this link. Otherwise we hope you will join us on another Social Media Today webinar! The next webinar is on Influencers 2.0 ROI of the Influencer signup for it on the SMT website or just view the schedule of upcoming webinars here.


Paul Dunay

Financial Services Marketing Leader, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

His unique approach to marketing has led to recognition of Paul as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.

Marketing Darwinism, Paul’s blog, has been recognized as a Top 20 Marketing Blog for 2009 and 2008, a Top Blog to Watch for 2009 and 2008, and an Advertising Age Power 150 blog in the “Daily Ranking of Marketing Blogs.” 

Paul has shared his marketing thought leadership as a featured speaker for the American Marketing Association, BtoB Magazine, CMO Club, MarketingProfs, Marketing Sherpa, Marketing Executives Networking Group (MENG), and ITSMA. He has appeared on Fox News, and his articles have been featured in BusinessWeek, The New York Times, BtoB Magazine, MarketingProfs and MarketingSherpa.

Paul holds an Executive Certificate in Strategy and Innovation from MIT’s Sloan School of Management and a bachelor’s degree in Marketing and Computer Science from Ithaca College.

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