At the root of Social Influence Marketing™ is how peer influences work. With the digital world going social, we recognize that peer influence is having a greater affect on brand affinity and purchasing decisions than any traditional form of marketing. Customers are excited about doing the marketing themselves if the product is strong. We also know that with the proliferation of social technologies from mainstream social networks like MySpace and Facebook to niche social tools like del.icio.us (bookmarking) and FriendFeed (personal content aggregation), the peer influence may take many different forms.
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