Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Summer pricing ends August 29, so make sure to buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
With all that has changed due to the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money. Your basic banner advertisement is still the big financial drain. Social media is getting a small upswing in advertising dollars, but it isn't as much as one might think. It almost seems as though the newest form of advertising has still managed to be old-fashioned in its approach.
The place where businesses struggle to find a safe way to invest their money is in the realm of word-of-mouth advertising, engaging and employing those people who can effectively influence their audiences in the marketplace. As this infographic shows, influencers in social media have the potential to direct market behavior your among their peers. What most research doesn't show is how to effectively take advantage of that.
This info graphic fills in some of those blanks. It shows both the research that reveals the huge potential social media influencers have in generating revenue for businesses online and elsewhere, as well as some insight into how to effectively seek out in power people with social media clout who also love a specific brand.
It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase. This info graphic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments. Here is some of the wisdom that may help.
Click image to see a larger version
Image compliments of MBA in Marketing Degree Guide
Ritu Pant is the founder of oBizMedia - a full-service marketing agency with focus on infographic design and interactive media.