Social Linguistics: The Contextual Evolution

Posted on January 14th 2014

Social Linguistics: The Contextual Evolution

Words and meanings have been changing for centuries from cave paintings to petro glyphs to pictograms to ideograms to writing to the alphabet. And within each of those changes, there were historical and contextual changes that revolutionized the way humans interacted.

twitter-abbreviationsToday is no different. We have new acronyms like LOL. OMG. TY. BRB. New words like Selfie, Hashtag, Wiki and Tag. These terms have their own new “assigned” meaning, and have helped us gain a new way of conversing with each other. In quick statements, letters, sometimes pictures, we’re learning to speak a new language. Full proper sentences are becoming a thing of the past when it comes to short engagement, like on Twitter and text, because we’re looking for a faster way to be efficient in our conversations. The faster we move online and with mobile devices, the more we will see language continue to change. With a new “social” language, this evolution is happening faster, more disruptively and with greater global context than ever before.

I polled my friends on Facebook and within 2 hours, check out how quickly a list of social acronyms came so easily to them:

Bryan Kramer   LOL. OMG. TY. BRB. What are your favorites   for an...

Another new word term added to the dictionary in 2013 was “digital detox,” which is defined as:

“A period of time during which a person refrains from using electronic devices such as smartphones or computers, regarded as an opportunity to reduce stress or focus on social interaction in the physical world: “Break free of your devices and go on a digital detox.”

I was recently on a Jet Blue flight that didn’t have Wi-Fi. I started to freak out, literally tweeting the airline before they closed the door asking why, of all the airlines, they did not have it. It turns out, as they answered me back immediately on Twitter (active listening! Points for that and more on that here), they were launching high-speed in-flight service the next week. By the time I had landed, being without Internet access for about 6 hours, I had written two articles, watched a movie and made a serious dent in that book I’ve carried with me for months. That time I spent on a long flight without Wi-Fi turned into some of the most glorious hours I’d had in a long time. I found that as my head slowed down, my own words started to return back into long form, full sentences again.

KEY TAKEAWAY: Each “network” has its own nuance of sharing. Whether it’s a social network, or the human network, our short and long-form conversations are forcing us to relearn how to share with each other in a greater context than ever before… and IMHO, this is EPIC!

Bryan Kramer

Bryan Kramer

CEO, PureMatter

Bryan is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 10 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal.

Bryan was recently listed globally as the 43rd most talked about marketer by senior marketers in a report study via LeadTail. Bryan was also  listed as #26 by Kred as a Global Top CEO Influencer on Social Media (full list) and as one of The Top 50 Social CEOs on Twitter in the world by the Huffington Post. (full list).

Being a veracious consumer of knowledge, understanding social media and how it works both as a communication channel and shaper of popular culture has his full attention. Bryan has quickly become one of the country’s leading authorities on social strategy, earning a combined reach in his media outlets of over 100k+. In true social style, he loves to talk about it anywhere he can. 


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