Social Marketing Fella's: 7 Essentials to Content Marketing (Free eBook)

SocialMktgFella
Andre Bourque Managing Editor -Technorati Media, Content Marketing Expert, SMT Board of Advisors, Technorati Media | Status Creative | Social Media Today

Posted on September 26th 2012

Social Marketing Fella's: 7 Essentials to Content Marketing (Free eBook)

"Content is the currency of social." - Scott Monty, Ford Motor Company (at Dreamforce Conference 2012)

In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty's statement last week was one of the most universally resounding. This, because the shift we're seeing today is all about content marketing

Content marketing as an idea isn't new in and of itself. According to Joe Pulizzi, founder of the Content Marketing Institute, it's been around since 1895 when John Deere launched a magazine called The Furrow. What we're seeing today is a resurgence of popularity to the marketing practice, influenced in part by technology. 

Content Marketing is about attraction. It’s about becoming a credible, familiar voice to your customers, prospects, and readers alike. Done correctly, and you can establish yourself as a de facto resource readers go to when they seek helpful, compelling information. That’s your goal, and I’ve identified seven key concepts that make it possible.

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7 Essentials to Content Marketing

1. Have the mindset, "I'm going to contribute."

2. Know what it means to contribute.

3. There are good resources out there, use 'em.

4. Distribute and measure.

5. Be remarkable.

6. Always deliver quality.

7. Be consistent.

You can download my free 7 Essentials to Content Marketing eBook, sponsored by eZdia Content Marketing. eZdia is a leader in enterprise content creation.

 

 

SocialMktgFella

Andre Bourque

Managing Editor -Technorati Media, Content Marketing Expert, SMT Board of Advisors, Technorati Media | Status Creative | Social Media Today

Andre Bourque (Social Marketing Fella) is the Managing Editor at Technorati Media. He is a contributing blogger here on Social Media Today, and sits on our Board of Advisors. Andre has held positions in technology marketing at Sun Microsystems, Intel, Web 2.0 startups, and most recently in the in-flight entertainment industry. He serves as a copywriter and content marketing strategy consultant for several firms and brands.

Available for content marketing and PR strategy. Email him here.

 

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