Storytelling Gone Wild: The Key to Creating Viral Content: Click here to register for the free webinar.
Join our expert panelists on February 16th at 12pm ET as we explore how to make sure each piece of content you send out has viral potential.

Explore more: 

Social Marketing Fella's: 7 Essentials to Content Marketing (Free eBook)

"Content is the currency of social." - Scott Monty, Ford Motor Company (at Dreamforce Conference 2012)

In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty's statement last week was one of the most universally resounding. This, because the shift we're seeing today is all about content marketing

Content marketing as an idea isn't new in and of itself. According to Joe Pulizzi, founder of the Content Marketing Institute, it's been around since 1895 when John Deere launched a magazine called The Furrow. What we're seeing today is a resurgence of popularity to the marketing practice, influenced in part by technology. 

Content Marketing is about attraction. It’s about becoming a credible, familiar voice to your customers, prospects, and readers alike. Done correctly, and you can establish yourself as a de facto resource readers go to when they seek helpful, compelling information. That’s your goal, and I’ve identified seven key concepts that make it possible.

Image

7 Essentials to Content Marketing

1. Have the mindset, "I'm going to contribute."

2. Know what it means to contribute.

3. There are good resources out there, use 'em.

4. Distribute and measure.

5. Be remarkable.

6. Always deliver quality.

7. Be consistent.

You can download my free 7 Essentials to Content Marketing eBook, sponsored by eZdia Content Marketing. eZdia is a leader in enterprise content creation.

 

 

Join The Conversation

Upcoming Webinars

Whitepapers

  • February 05, 2016
    Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
  • December 15, 2015
    New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...