May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Apr 2 Posted 2 years ago
"When we explored specifically if respondent organizations asked Social Consumers what they expect from engagement, most responded, “No.” This is intriguing because we have 77 percent of organizations who say they know what their Social Consumers want, but 53 percent haven’t really asked."
This seems to be a common attitude among the younger generation. In the early days of my career in marketing, we never guessed what our customers wanted, we did surveys, focus groups, and we simply asked them. But today, there's a superior attitude among 20 and 30 somethings, thinking they know everything, although I agree that's been the belief among younger folks for a long time. The older you get, the more you realize you know nothing, but not in the way that you think. It simply means you never assume anything; you always inquire. It's part of the wisdom you gain through experience and time. And since older folks are being thrown out to pasture more than ever before (I'm talking 40 and up), the younger folks don't have that wisdom to tap into, so they proceed like a bull in a china shop.
Good article with some sage advice.
By the way, et al is only used when you are listing names, and only if there are at least 6 names to list. Otherwise, use etc.