Many companies have trouble convincing their "c-suite" to buy into social media and word of mouth as an online marketing or online branding tactic. Many other companies are already participating. By now, we all know it's here to stay.
Consumers have a voice, and it's being heard loud and clear to those who are listening. Positive, negative, neutral, and otherwise...people are using the internet to communicate how they feel about your brand, product, service, or company. What they say could affect your bottom line.
So, here's the other bottom line: People are talking about your company/brand/product online. Yes, yours! You can decide to engage or not, depending on company policies. But you have to listen, track, and monitor. If you don't catch these conversations, you miss out on valuable information. Nobody can afford to ignore customer feedback.
How will you do your social media listening, and incorporate findings into online marketing strategies? With so many conversations happening on so many channels, and so much noise and clutter, how to capture only the most relevant information? We welcome your input! Share your ideas by commenting on this post.
(Originally posted at UnconventionalBranding, a blog to which I regularly contribute)