Social Media And Holiday Shoppers: What Brands Need to Know [INFOGRAPHIC]

Irfan Ahmad
Irfan Ahmad Blogger, social media savvy and infographic designer, Digital Information World

Posted on December 7th 2013

Social Media And Holiday Shoppers: What Brands Need to Know [INFOGRAPHIC]

http://2.bp.blogspot.com/-M0qXyqdR-lY/UqK1U6h5RqI/AAAAAAAANqw/jsZt-pS5Ugw/s6600/holiday-social-media-shopping.jpg

You probably know that women change their spending habits for the holiday season, 81% women spend more on clothes compared to the rest of the year, but did you know that 62% of social media women get beauty inspiration online.

The team at Clever Girls Collective surveyed a thousand uber-savvy social influencers to find out how social media would impact their shopping and spending this holiday season. And the results are surprising: No single social channel wins out.

Check out this infographic illustrating what brands need to know about holiday shoppers and social media.

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Social Media And The Holiday Shoppers: What Brands Need to Know [INFOGRAPHIC]

Candy canes image via Shutterstock

Irfan Ahmad

Irfan Ahmad

Blogger, social media savvy and infographic designer, Digital Information World

I'm a blogger, social media savvy and founder of Digitalinformationworld. Love to explore the internet and show people interesting infographics. Follow me on Google+ and Pinterest.

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Comments

Sunday
Posted on December 8th 2013 at 10:50AM

Impressive statistics on how the use of social media impact on the buying behavior of women. Brands  need to apply these stats to their marketing strategies for the season.  While some of these data are not surprising, some others like the 18% of women who prefer getting beauty ideas and inspiration from Instagram instead of 14% from YouTube. 

I have left the above comment in kingged.com , the social bookmarking website for Internet marketers where I found this post.

Sunday - kingged.com contributor

http://kingged.com/social-media-and-holiday-shoppers-what-brands-need-to...

Irfan Ahmad
Posted on December 8th 2013 at 12:40PM

Hi, William thanks for the comment, personally I like bookmarking websites but the kingged's template and color combination seems too old.