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You probably know that women change their spending habits for the holiday season, 81% women spend more on clothes compared to the rest of the year, but did you know that 62% of social media women get beauty inspiration online.
The team at Clever Girls Collective surveyed a thousand uber-savvy social influencers to find out how social media would impact their shopping and spending this holiday season. And the results are surprising: No single social channel wins out.
Check out this infographic illustrating what brands need to know about holiday shoppers and social media.
Candy canes image via Shutterstock