Social Media and the Olympics [Infographics]

Posted on July 30th 2012

Social Media and the Olympics [Infographics]

Regardless of what you thought of the opening ceremonies - personally I thought they were great, you cannot deny nor argue the point that this Olympiad is unlike any other for the impact of social media on it is irrefutable.

Two infographics hammer that point home. One from Exact Target, which looks at the social media landscape entering the games and the other from TechBargains, which in addition to letting us know how many hours we will watch and on what medium - what social media platform will be the most in "play" if you will.

Highlights from the Exact Target infographic:

  • Before the games started the BBC was predicting one terrabyte of Twitter traffic per second
  • LeBron James and Kobe Bryant were the most popular athletes on Twitter entering the games
  • Olympic medals do not equate to a big social media following per se


Highlights from the TechBargains infographic:

  • By more than 2-1 more people will post Olympic-related "stuff" via Facebook than any other social media network
  • The most popular content that will be shared is good old fashioned cheering for the home team, er country
  • 1 in 5 will watch the Olympics at work


Ok, so the games have begun. 

What are you doing re: social media? 

Are you posting to Facebook? Twitter?

What's your social media network of choice?

Are you following any brands on social media? Are you "moving to beat" with Coca Cola?


Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review, Steve Olenski is a freelance writer/blogger currently looking for full-time work. He has worked on some of the biggest brands in the world and has over 20 years experience in advertising and marketing. He lives in Philly and can be reached via email,TwitterLinkedIn or his website.

steve olenski

Steve Olenski

A regular contributor to Forbes, among other publications, Steve was named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred. He is a also a member of the Editorial Board for the Journal of Digital & Social Media Marketing and co-author of the book StumbleUpon For Dummies. Follow him on Twitter@steveolenski or at the nearest coffee shop.The views expressed here are his own and do not necessarily reflect the views of Oracle Marketing Cloud.

See Full Profile >


GiantAnt Web
Posted on July 31st 2012 at 1:44AM

Very interesting facts. There is a false statement. The 37% of Cyprus is being occupied since 1974 from the Turkich invators. They declared a "state" at some point. Thus the only national anthem is the Greek national anthem used by the Cypriot Goverment. The only legal and worldwide acceptable country and goverment on the island. The national anthem of Turkey if used, is not by any circumstances official. 

Posted on August 1st 2012 at 4:40PM

These infographics are absolutely brilliant. I love seeing the social media breakdown. I've been following the real-time Olympics media updates on and it's been really interesting to see which sports trend when and by whom. 


Thanks for the share!

Urban Media
Posted on August 2nd 2012 at 5:17AM

i thoroughly enjoyed this post!  the facts are very interesting.