When I started working in social media (just a mere two years ago) I had no idea what SEO was – and I’m embarrassed to admit it, but alas it is now off my chest!
My focus was on social, but today, SEO has become a regular part of my job. My focus has shifted to include SEO and how it works with our social media efforts.
Companies have regarded search engine marketing and social media as two separate things, but now the lines are blurred. I like how Lee Odden puts it, “if social media and SEO fit together like peanut butter and jelly (if you didn’t know, yes they do) then content is the bread that holds them together.”
SEO is about optimizing content to appear higher in search rankings. It could be on your website or on your blog, and in social media.
Social media values are becoming more influential as companies try to earn better search results. Search engines now use social values, or retweets, Facebook likes and shares, and Google+1s, to help determine organic search rankings.
The bottom line is integration. When you integrate SEO and social, you’ll boost your search engine relevancy.
Integrating social and SEO “starts with a good content strategy, which coordinates your marketing and content efforts into one cohesive plan, and is supported by engaging your social media audiences rather than only pushing your content on them,” said Jayson Demers in a Huffington Post article.
Besides a content strategy, you also need an active social media presence, links from your website to your social profiles and vice versa, and social share buttons on your website or blog so people can share your content easily.
Here are some other tips:
SEO and social are places for creating content. They are both used to build awareness, engage with customers and prospects, and drive leads. To integrate them you need to create content that fits how people are searching for your company, then share or “socialize” that content across your social media networks.
The key to integrating SEO and social is to optimize for people, not search engines.