Jun 2 Posted 5 years ago
First off, my deepest sympathies to your family.
Everything you said is true except for the statement: "I dare you to tell me that your cupcake store has nothing to share on your Facebook status."
My team and I believe that Social Media/Social Networks are the future [and the present] of business. But WE believe that when business owners say they have nothing to share about their business on their FB status, it is because of the FB platform itself, not Social Media as a whole.
People have always viewed and still view FB as a cool platform for socializing, sharing pictures, finding friends, etc. FB was not created for businesses or with businesses in mind. They added company pages when they realized it is necessary to turn a profit. If the User Experience of FB's company pages had been designed better, then more businesses would be getting conversions, ROI, increased sales, etc. But most are not. The User Experience is poor for the business owner when they're setting up their company page and it is poor for the end customer looking through the business owner's company page.
Social Networks are a great resource for businesses, just not FB in its current state. If FB cleans itself up and improves the User Experience on its company pages, then business owners will stop saying they have nothing to share on their FB status.
Nice topic for discussion - thanks!
AgooBiz.com // The Social Commerce Network
"WE work greater than me"
Jun 1 Posted 5 years ago
Great article! Sympathies to you and your family. You make a great point that social media isn't about selling a service or product, but it's communicating your humanity. Social media networks should be called human networks.
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...