Jun 2 Posted 3 years ago
First off, my deepest sympathies to your family.
Everything you said is true except for the statement: "I dare you to tell me that your cupcake store has nothing to share on your Facebook status."
My team and I believe that Social Media/Social Networks are the future [and the present] of business. But WE believe that when business owners say they have nothing to share about their business on their FB status, it is because of the FB platform itself, not Social Media as a whole.
People have always viewed and still view FB as a cool platform for socializing, sharing pictures, finding friends, etc. FB was not created for businesses or with businesses in mind. They added company pages when they realized it is necessary to turn a profit. If the User Experience of FB's company pages had been designed better, then more businesses would be getting conversions, ROI, increased sales, etc. But most are not. The User Experience is poor for the business owner when they're setting up their company page and it is poor for the end customer looking through the business owner's company page.
Social Networks are a great resource for businesses, just not FB in its current state. If FB cleans itself up and improves the User Experience on its company pages, then business owners will stop saying they have nothing to share on their FB status.
Nice topic for discussion - thanks!
AgooBiz.com // The Social Commerce Network
"WE work greater than me"
Jun 1 Posted 3 years ago
Great article! Sympathies to you and your family. You make a great point that social media isn't about selling a service or product, but it's communicating your humanity. Social media networks should be called human networks.
November 24, 2015An exclusive, live webinar on November 24th at 12pm ET/9am PT Description coming soon.
November 17, 2015An exclusive, live webinar from Social Media Today on Tuesday, November 17th at 12pm ET/9am PT. Description coming soon.
September 03, 2015The Social Customer Service Index 2015Measuring Use and Effectiveness of Social Media Tools for Customer Service An exclusive whitepaper bro...
September 02, 2015Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...