Social Media for Business: What's Changing in 2014

Warren Knight
Warren Knight Founder, Social Media eLearning

Posted on May 23rd 2014

Social Media for Business: What's Changing in 2014

 What's Changing in 2014

As expected, social media will continue to evolve and that is no different for 2014. We are close to half way through the year and so much has happened in social, and there is more to come. So, what’s changing in 2014?

1. Social Listening

This year has seen a 2% increase on marketers using social listening strategies compared to last year. The great thing about social is that brands can directly communicate with customers but without knowing where they hang out, their strategy won’t be as affective. Social media has also become a customer service outlet for consumers and if you, as a business is not listening to social queries, you could really damage your brands online profile.

 What's Changing in 2014

2. Data-Based Marketing

With the way marketing has changed over the years, businesses are now using intelligent ways to find data from a variety of different sources and using it to market in a unique way. Brands can now take advantage of opportunities and users will not be subject to just commercial messages.

3. Social Advertising

57% of marketeers used social ads in 2013 and a further 23% are expected to jump on the social advertising bandwagon by the end of 2014. From a marketer's point of view, social advertising is a great way to grab a user's attention and for users notably on Facebook, will now have mobile advertising directed at them through the Facebook App.

 What's Changing in 2014

4. Image Marketing

We are all busy. Regardless of whether its a working day or the weekend. The last thing we, as users want to do is read an essay on Facebook. Images are much more stimulating for us and for businesses to create as well. Marketers will have to find new, innovative ways to connect with customers through imagery.

5. Social Media Integration with Business

Social media has already become an integral part of any online business and if you haven’t seen the power that social media can have for your business, you're missing out on 1000’s of potential customers. 78% of companies already have a dedicated social media team and this will no doubt increase over the second half of this year.

 What's Changing in 2014

6. Social Data + Relationship Intelligence = The Future

Information from social sites, campaigns or other customer interactions will be used to effectively monitor and engage audiences. Online brands will now find focus in developing unique campaigns to bring content to the real world.

7. Online Meets Offline for Customer Engagement

You might find that your target market hasn’t quite taken the social media world by storm and you will have to implement offline marketing strategies to make sure you are covering all marketing bases.

Full infographic here.
Warren Knight

Warren Knight

Founder, Social Media eLearning

For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.

My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.

As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.

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