- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Social Media to the (Cancerous) Bone
Posted on April 5th 2014
God bless Terry.
I was standing in line at Panda Express a couple of days ago with my daughter Leah, who never seems to tire of chow mein. A fairly small, and somewhat frail-looking man right behind us had a few questions for Leah. He thought she might know his daughter.
Parents can get creeped out when strangers do this. However, Terry didn’t remain a stranger for long.
We got to talking. The line was kind of long, so the convo lasted 10 or more minutes. I learned all kinds of stuff about the man.
He fought Roberto Duran. He proved it with a photo he keeps on his iPhone.
His daughter is a dancer (like both of mine are).
He served in the marines for 4 and half years (he was wearing a ballcap that inspired me to ask).
He retired recently after working at the Folsom prison for 30 years.
He has bone cancer.
And this is about social media, how?
Terry and I didn’t have a lightweight conversation about Facebook advertising or getting more Twitter followers. I’m not saying you shouldn’t talk or write about this type of stuff.
I’m saying I’m never going to forget Terry because he let me into his life.
I don’t know if I’ll ever see Terry again. Given his tragic illness, I don’t even know if he’ll walk the earth very much longer. But I’ll tell you this…
Though I didn’t give Terry my business card or phone number, if he should somehow find me and ask something of me, the answer would be yes. I don't care what that request might be. I like the man. I feel for him. He’s friendly. He’s vulnerable. He’s human.
When you make social connections, are you really making a connection? Or are you holding back? Are you scared to allow the true you to come shining through?
Give me you. The real you. For better or worse. I’m not going to remember you by your tips. If you don’t tell me a story, I’m not going to remember you at all.
I don’t want get to know you by reading your obituary. I want to get to know you now.