Aug 20 Posted 7 years ago I can't wait to start seeing more and more studies like this. I know they'll be coming sooner or later as companies and industry research firms start accepting this idea of engaging (or as I say, participating) in the market conversation rather than continuing to market AT people.
I've been a marketing professional for 14 years and have a master's degree in integrated marketing communications and I also hate "advertising" and other older traditional marketing activities that talked AT people. And I am also a major proponent of social media for business use (and personal use, of course!)
Thanks for the post and the study information!
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