Nov 26 Posted 4 years ago
Craig- You say that Eilidh is being harsh and presumptuous in her post.
Ironically, I feel that you are the one being a bit harsh and presumptuous in your comment to be honest.
The first one- You presume that Eilidh is looking at the catastrophes and trying to offer advice for how to increase traffic to the Skittles website. This is clearly not the case. She is obviously offering her thoughts behind remaining moral on social media and protecting young-ones from viewing swear words. I don't understand who considers it to be a "success" when children are exposed to foul language and nobody does anything to prevent it.
The third one- I don't even really understand your critisim here. All Eilidh is saying is that Amazon should have told the truth. It doesn't matter if they are not obliged to tell us or not. They should have told the truth, nothing really debateable here.
Nov 22 Posted 4 years ago
You're being a bit harsh - and slightly presumptuous - in at least one of the cases.
The first one, many people call it a sucees and show it as a sign of leaving a community to just get on with it. People trolled it and then moved on, but others got into the spirit of things. Also, from a PR point of view, leaving it running - as people spread details of the comments that were being put up there - meant that more and more people came and looked at the site/tried to game it. If it had been closed down right away, there would have been less visitors.
You're assuming that Mars - once this kicked off - didn't go "hang on, there's a bit of PR in this" or even factor that in from the start.
On the second one, totally agree. They made a mess of it. I can only think that the 'go to a million' idea was to buy themselves some time (and not send anything out until they reached 1million) but yeah, that was a gaffe.
On the last one, Amazon has always stuck to this party line - tinkering with the code - and it happened on a Friday (not resolved until a Monday) and in many cases it may well be that it was a technical issue (or a disgruntled member of staff tinkering with code). Yes, they could have offered more code details - and dealt with it better over the weekend from a PR perspective - but they didn't. I'd call this a PR fail more than anything. But companies aren't obliged to tell us chapter and verse of what goes wrong (and like some other large firms, including Apple, they aren't exactly the best at social media). Let's also be honest, it has hardly brought the company down.
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