Social Media is Dead.

Chris Dessi
Chris Dessi CEO, Author, Television Commentator , Silverback Social

Posted on October 31st 2012

Social Media is Dead.

The past two weeks have been unique. Last week I was in Syracuse, New York training a brilliant sales team at BlueRock Energy. The week before was spent hopping from borough to borough with the talented team at Vanguarde Consulting speaking with small business owners (save the Bronx due to a scheduling mix up).

Image representing Facebook as depicted in Cru...
Image via CrunchBase

Both weeks were filled with powerhouse executives who were charging headlong into the world of social media. All of them embracing the seismic shift of social media, and frankly it was inspiring.

I saw sales representatives like Wendy Defazio of Bluerock Energy migrate from a barren LinkedIn profile into a thriving, engaged, and appropriate profile that will surely help her close business in the coming months.

While working with the City of New York for a special program sponsored by the Pivot Conference and Social Week called "Social Week Gives Back"  I was able to chat with small business owners in each borough and discuss how sales professionals can leverage social connections to boost sales.  I was inspired by the work Natasha Bernardez is doing with her Twitter account for her holistic and socially responsible food business. We were Tweeting just moments after I lectured in Queens - she “get’s it.”

It took all of this (every interaction with every person over the past two weeks) for me to realize this.

Social Media is dead. 

So here I am - climbing up on my soapbox to proclaim a bombastic (seemingly negative) platitude about social media. Why on earth would I do this? I mean, after all - social media is my bread and butter, the core competency of my business and the lifeblood of all television appearances, radio appearances, and blog posts (this one included). The reason? It’s 2012 – there are 1 Billion people on Facebook, the average Facebook user is 40.5 years of age (Pingdom). Twitter generates 1.6billion search queries per day (yesmail).

It’s clear to me that the manner in which we aggregate and disseminate information as a culture has definitively changed. Social media is dead because EVERYTHING is social media.

If you have no mobile device, and you decide that you don’t want to participate in social media – chances are that someone has photographed you with a mobile device and that image is on Facebook, Twitter or Instagram. If you own a business the chances of social media happening to your brand are even greater.

Five Mobile Systems
Five Mobile Systems (Photo credit: carnero.cc)

Recently, while speaking on a panel in Greenwich, CT a woman in the audience stood up to complain about this very message – that whether you like it or not social media is happening to you – and that EVERYTHING is social media. She was proclaiming that she wanted her potential clients to call her. Stating that she had posted her phone number on her website in huge font and expected people to call her and that she had no desire to “do” social media. I calmly explained to her that before she stood to make her proclamation during the event that I had photographed the audiences (this woman included) and Tweeted to my followers. Whether she liked it or not – social media was “happening to her.”

Social media is dead because everything is social media now. We’re surrounded by social media every day in every way. Either proactively engage in this phenomenon – or become obsolete. You've been warned.

Chris Dessi

Chris Dessi

CEO, Author, Television Commentator , Silverback Social

An award winning digital thinker, author, television & radio commentator, public speaker and educator, Chris Dessi is the CEO and Founder of Silverback Social. Silverback is the world's leading social media agency, enables top brands and advertisers, to connect with more than a billion customers through Facebook, Twitter, Pinterest, Google, Youtube, and more.

Throughout his career in London and New York, Chris has worked with a wide array of businesses ranging from start-ups to Fortune 500 companies, as well as notable personalities, products and brands.

Chris’ savvy marketing acumen combined with his passion for psychology, sociology and cultural studies, all reside at the fulcrum of his unique manifesto; he believes that social media is much more of a spiritual awakening rather than a technological one. This revolutionary perspective has propelled his personality into the national media landscape. In addition to being a regular social media expert contributor on Fox Business' Shappard Smith Show, CNBC, Fox Evening News, Good Day New York, WPIX, and Fox Business’ Varney & Co., Chris has appeared on Inside Edition, The Steve Adubato Show, One to One, and has participated in radio segments on WOR’s The John Gambling Show in Manhattan, and WBAL’s Marybeth Marsden show in Baltimore.

Chris applied his fresh and innovative outlook on social media to the pages of his first book, “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It,” which shot to #1 on Amazon’s Hot New Releases in its first two weeks of publication.

As an educator, Chris recognizes that the manner in which we, as a culture, aggregate and disseminate information has changed, and he is devoted to sharing his effective techniques for mastering engagement in social media to the world. Chris has lectured on social media to sales executives of Fortune 200 companies and he consistently travels the country coaching college students how to leverage social media to benefit their personal brand message and their career.

In 2012, Chris was selected by the Business Council of Westchester’s 40 Under 40 for exemplifying leadership, foresight and a vision for the future of Westchester County, where he currently resides with his wife and two daughters.

Consistent with the passion he holds for his professional career is the devotion he has to his family. Having never been a runner, Chris trained to run the New York City Marathon last year to raise money for the ALS Association after his father was diagnosed with the disease. When the Marathon was cancelled after Sandy hit, Chris took it upon himself to run his own 26.2 mile marathon route in Westchester to honor his father.

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Comments

I've never read such tosh in all my life. Please stop wasting our time.

Sorry to hear you feel that way Mark.  What about the post upset you? 

I don't understand the logic behind your backlinks.  The wikipedia article for mobile devices, or a map of Greenwich CT-- these aren't valuable resources.  Also, the content here seems to have been sacrifced for name-dropping clinets....  Bloggers need to find a better balance.

John, 

You're right. When I blog I use a company called Zemanta to help with links and images.  When I originally wrote this post on my blog Christopherdessi.com I had even more links.  They don't have much rhyme nor reason.  Sometimes it take a reader to point out the obvious. I'll pay closer attention next time.  I'd love to read some of your posts for guidance.  

Best,

Chris