Social Media Demographics

steve olenski
Steve Olenski Sr Creative Content Strategist , Oracle Responsys

Posted on April 11th 2012

Social Media Demographics
The infographic below, which I first saw on Mashable, was created by Online MBA. It's got some very telling and insightful info such as the fact that 2/3 of all adult online users are connected to one or more social media platforms.

That's amazing... it truly is. Wonder how many are still out there who still think social media is just a fad?

But I digress...

Another telling statistic is the gender breakdown between men and women on some of the social media platforms, in particular Google+ and Pinterest.

Google+ is definitely where the men hang out, literally as 71% of men use it compared to just 29% of women.

To find women, AKA the most powerful brand ambassadors in the world - in the social media space, head over to Pinterest where 82% of pinners are women. It's precisely Why Brand Managers Need to Take an Interest in Pinterest.

Click here for a full view of the infographic.

 

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Sources: Mashable, Online MBA


Named one of the Top 100 Influencers In Social Media (#41) by Social Technology ReviewSteve Olenski is a freelance writer/blogger currently looking for full-time work. He has worked on some of the biggest brands in the world and has over 20 years experience in advertising and marketing. He lives in Philly and can be reached via email,TwitterLinkedIn or his website.

steve olenski

Steve Olenski

Sr Creative Content Strategist , Oracle Responsys

A regular contributor to Forbes, among other publications, Steve was named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review and a Top 50 Social Media Blogger by Kred. He is currently a senior creative content strategist at Oracle Marketing Cloud. He is a also a member of the Editorial Board for the Journal of Digital & Social Media Marketing and co-author of the book StumbleUpon For Dummies. Follow him on Twitter@steveolenski or at the nearest coffee shop.The views expressed here are his own and do not necessarily reflect the views of Oracle Marketing Cloud.

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Comments

Ebonne B.
Posted on April 13th 2012 at 6:42PM

I love infographics! This one does lay out the "universe" of social media and its inhabitants very well. One quick observation - the first link posted is broken (the one referencing women as brand ambassadors).

 

Tudor_Davies
Posted on April 14th 2012 at 4:22PM

I love infographics as well. They are so eye catching and great to share.