Social Media Demographics

The infographic below, which I first saw on Mashable, was created by Online MBA. It's got some very telling and insightful info such as the fact that 2/3 of all adult online users are connected to one or more social media platforms.

That's amazing... it truly is. Wonder how many are still out there who still think social media is just a fad?

But I digress...

Another telling statistic is the gender breakdown between men and women on some of the social media platforms, in particular Google+ and Pinterest.

Google+ is definitely where the men hang out, literally as 71% of men use it compared to just 29% of women.

To find women, AKA the most powerful brand ambassadors in the world - in the social media space, head over to Pinterest where 82% of pinners are women. It's precisely Why Brand Managers Need to Take an Interest in Pinterest.

Click here for a full view of the infographic.

 

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Sources: Mashable, Online MBA


Named one of the Top 100 Influencers In Social Media (#41) by Social Technology ReviewSteve Olenski is a freelance writer/blogger currently looking for full-time work. He has worked on some of the biggest brands in the world and has over 20 years experience in advertising and marketing. He lives in Philly and can be reached via email,TwitterLinkedIn or his website.

Join The Conversation

  • Tudor_Davies's picture
    Apr 14 Posted 4 years ago Tudor_Davies

    I love infographics as well. They are so eye catching and great to share.

  • Apr 13 Posted 4 years ago Ebonne B.

    I love infographics! This one does lay out the "universe" of social media and its inhabitants very well. One quick observation - the first link posted is broken (the one referencing women as brand ambassadors).

     

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