Aug 22 Posted 2 years ago
Your article is a return to the old philospher's observation "Truth is the first casualty of war".
Truth is a fundamental part of our daily existence, and may be called authenticity if you wish. And there's always going to be attacks on it when it becomes inconvenient!
Aug 21 Posted 2 years ago
Thanks for sharing your experience at Toronto's UNconference, Kimbe!
I'm curious if the company did anything beyond delete Sam's comment. It's one thing to hide poor experiences that users share online, but what the brand did to make it right is the fundamental issue here. Social is just a vehicle. Brand's authenticity needs to come from the core.
Webinars On Demand
February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...