More older consumers are going online every day - and more marketers are chasing them with social media campaigns. Ever wonder if you're spending your money in the right place? Do you wish you knew where and baby boomers and seniors spend their time online?
Creating Results, LLC, a leader in marketing to baby boomers and seniors, has created an infographic with statistics and information about what (older) people do online. It illustrates the top online activities of 50+ consumers with facts on:
- the user base of top social networks broken out by age group (see chart detail below),
- whether "social, silver surfers" want to friend/follow/fan your brand,
- and how social media use by 50+ consumers stacks up to email.
The agency included details for each generation, including Gen Y/Millennials and Gen X, so that marketers can make better decisions when planning integrated marketing programs.
The infographic can be embedded into your site or shared with your readers: http://www.CreatingResults.com/what-people-do-online-infographic-by-age