Social Media Employee Policy Examples from Over 100 Organizations

Posted on July 3rd 2010

This content sourced and republished from Social Media Governance 

Social Media Employee Policy Examples from Over 100 Companies and Organizations

 

I get asked almost daily for examples of employee policies regarding social media, blogging, online comments and social networking... Before you read any further, by doing so, you acknowledge and accept my recommendation that whatever your company puts into place must be reviewed and edited by your corporate legal counsel before implementation.
The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online... The left side column is the name of the organization, and it is linked to their organizational or corporate home page. The right side column displays a link to the actual document of policy web page for you to either download or review.
When people ask me "How do I get started with Social Media Marketing" my initial response is that they should FIRST develop their official employee policy for social media and web based publishing.
OrganizationPolicy TitleAbout.comTemplate: Blogging and Social Media PolicyAbout.comTemplate: Internet and Email PolicyAmerican Red CrossSocial Media Handbook for Local Red Cross UnitsAmerican Red CrossOnline Communications GuidelinesAustralian Public Service CommissionInterim Protocols for Online Media ParticipationBaker & DanielsSocial Media PolicyBBCEditorial Guidelines, personal use of Social NetworkingBBCUse of Social Networking and other third party websitesBBCOnline Services Guidelines in FullBBYOStaff/Volunteer Presence on Social Networking SitesBread for the WorldOnline Technologies, Social Media and BreadBTForum GuidelinesCanadian Broadcasting Corporation (CBC)Facebook PolicyChartered Institute of Public Relations (CIPR)Social Media GuidelinesChartered Institute of Public Relations (CIPR)Social Media Guidelines for ConsultationChildren's Hospital Los AngelesShare Your Story — Use and AccessCicsoInternet Postings PolicyCity of Hampton, VASocial Media PolicyCity of SeattleBlogging PolicyCleveland ClinicSocial Media PolicyDellOnline PolicyDePaul UniversitySocial Media GuidelinesEaster SealsOnline Community GuidelinesElectronic Frontier FoundationHow to Blog Safely (About Work or Anything Else)ESPNSocial Media Guidelines For ESPN EmployeeseWay DirectSocial Media PolicyFairfax County, VAFacebook Comments PolicyFedExBlog PolicyFeedsterCorporate Blogging PolicyFellowship ChurchPersonal Website and Weblog PoliciesFINRAGuide to the Internet for Registered RepresentativesFudderNetiquetteGartnerPublic Web Participation GuidelinesGeneral Services Administration (GSA)Social Media PolicyGibraltar AssociatesAssociates Social Media PolicyGMBlogger PolicyGreteman GroupSocial Media PolicyHarvard Law SchoolTerms of UseHeadset BrothersSocial Media PolicyHill and KnowltonBlogging Policies and Guidelines (selected extracts)Hill and KnowltonCollective Conversation Code of ConductHill and KnowltonSocial Media PrinciplesHPCode of ConductIBMSocial Computing GuidelinesIBMCase Study: The Impact of Corporate Culture on Social MediaInQbationGovernment Policy GuidelinesIntelSocial Media GuidelinesInternational Federation of Red Cross and Red Crescent Societies (IFRC)Social Media Staff GuidelinesInternational Olympic Committee (IOC)Blogging Guidelines for Persons Accredited at the Games of the XXIX Olympiad, Beijing 2008Iowa Hospital AssociationComment PolicyJaffeTemplate: Social Media and Social Networking Policies and ProceduresJudith LindeauTemplate: Social Media Policy for Associations (Real Estate)Kaiser PermanenteSocial Media PolicyKodakSocial Media TipsLe Bonheur Children's Medical CenterComments PolicyLiveWorldSocial Media Content GuidelinesMayo ClinicFor Mayo Clinic EmployeesMayo ClinicParticipation GuidelinesMayo ClinicComment PolicyMedia Law Resource CenterCompilation of Legal Actions Against BloggersMicrosoftChannel 9 DoctrineMicrosoftTweeting Guidelines and Blogging GuidelinesMissouri Department of TransportationPost A Comment — Use PolicyNational Public Radio (NPR)NPR News Social Media GuidelinesNew Zealand State Services CommissionPrinciples for Interaction with Social MediaNew Zealand State Services CommissionThe Guide to Online ParticipationOceSocial Computing GuidelinesOperaEmployee Blogging PolicyPlaxoCommunication (Blogging) PolicyPorter NovelliOur Social Media PolicyPowerhouse MuseumCommunication Using Public Facing Museum Blogs — PolicyPR-SquaredCorporate Social Media Policy: Top 10 GuidelinesRazorfishEmployee Social Influence Marketing GuidelinesRhetoricaBlogging and Comment PolicyRightNowSocial Web Employee PolicyRoanoke County, VASocial Media PolicyRoanoke TimesNews Standards and PoliciesRobert ScoblePress FAQSAPSocial Media Participation Guidelines 2009SentaraSocial Media PolicyShift CommunicationsTop 10 Guidelines for Social Media ParticipationSmithsonian InstitutionWeb and New Media StrategySocial Media Business CouncilDisclosure Policy ToolkitSpareBank 1Rules for BloggingState of DelawareSocial Media PolicySun MicrosystemsGuidelines on Public DisclosureSun MicrosystemsAlumni Blog Aggregation Additional TermsSutter HealthPolicy for Social Networking and Other Web-Based CommunicationsSutter HealthGuidelines for Participation in Online CommunitiesTelstra3 Rs of Social Media EngagementThe University of Texas MD Anderson Cancer CenterBlog Policies and GuidelinesThe WellCommunity GuidelinesThomas NelsonBlogging GuidelinesU.K. GovernmentTemplate Twitter Strategy for Government DepartmentsU.S. Air ForceAir Force Blog AssessmentU.S. Air ForceNew Media and the Air ForceU.S. Army Corps of Engineers — Jacksonville DistrictSocial Media User GuidelinesU.S. Coast GuardSocial Media — The Way AheadU.S. Environmental Protection Agency (EPA)Blogging at EPA for GreenversationsU.S. Federal Trade Commission (FTC)Guides Concerning the Use of Endorsements and Testimonials in AdvertisingU.S. General Services Administration's (GSA) Office of Citizen Services (OCS)Blog PoliciesU.S. NavyWeb 2.0: Utilizing New Web ToolsUK Civil ServiceCode for Online ParticipationUnicSocial Media GuidelinesUniversity of Maryland Medical CenterComments Policy and Blog Participation Terms and ConditionsWake County, North CarolinaWeb 2.0 Guidelines for UseWal-MartTwitter External Discussion GuidelinesWalker Art CenterBlog GuidelinesWashington Post (via PaidContent.org)Newsroom Guidelines for Use of Facebook, Twitter and Other Online Social NetworksWebtrendsSocial Media GuidelinesWells FargoCommunity GuidelinesWorkplace FairnessOff-Duty ConductYahoo!Personal Blogging Policy

 

 

 

RalphPaglia

Ralph Paglia

- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel. - 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America. - 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers. - 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers. - 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers. - 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships. - 2005 to 2007 Phoenix: Ralph develops, builds and leads a team that markets and sells more new and used cars using digital marketing strategies and tactics than ever before accomplished by a single point franchised dealership. - 2008 Dearborn, MI: Ralph secures landmark agreement and purchase order from ford Motor Company to migrate 50% of all ford dealerships from conventional local marketing and advertising to more effective digital marketing strategies and tactics
See Full Profile >

Comments

Posted on July 7th 2010 at 9:24AM

Every business would benefit from having a social media policy in place, but it should not be an all or nothing approach. Instead of having a policy in place that blocks social media completely or doesn’t block social media at all and expects employees to follow policy rules, why not block some pieces of social media and keep some parts of social media accessible? Social media is growing in the business world and companies would be missing out on its benefits if it is blocked entirely. Palo Alto Networks might have found a solution to this problem, they have a new software that has the ability to do thing such as a read-only facebook. I think companies could really benefit from something like this, what do you think? Here's a link to new whitepapers they have created:http://bit.ly/d2NZRp http://bit.ly/bsrh9CFacebook 

basebot
Posted on July 8th 2010 at 6:53AM

Ralph

Thanks for posting this - a fascinating collection. Being a smaller company - just over 50 employees - we do not go to such length. I do not have time [clearly] to read all of the docs you have generously listed, but I am willing to bet that our socail media guidelines are the most succinct. We simply say: "Be on brand, be interesting".

We have documented what our brand values are elsewhere - and they include ideas of responsibility etc – so we saw no need to re-iterate it for social media. People know what we are about. What we wanted to do was to liberate staff to talk on behalf of the company. We can trust them to do it in real life, so we saw no reason not to trust them online.

Is this naive? Or is this kind of approach necessary if we are to avoid stifling individual personality? There is a sliding scale with complete censorship at one end and blind irresponsibility at the other. Where do we need to be?

Courtney Hunt
Posted on July 9th 2010 at 7:48PM
This table looks like it was adapted from the list on the Social Media Governance site. To give credit where credit is due, here is the link to that site: http://socialmediagovernance.com/policies.php.
RalphPaglia
Posted on July 10th 2010 at 9:53PM

To: Courtney Hunt

You are correct, however substantial content additions included with my original post have been removed.

RalphPaglia
Posted on July 10th 2010 at 10:11PM

Blogger's Note
The blog post above should contain the following additional content and information designed to supplement the table in the post, which as Courtney Hunt points out, can be seen in original context within the SMT guidance section at http://socialmediagovernance.com/policies.php 

Following content was intended to be in this post:

Personally and professionally, I like the Policy Tool for Social Media available at  http://SocialMedia.PolicyTool.net for creating dealership and dealer group social media employee policy documentation, but for many people it is often useful to see what companies outside the car business do for given situation.

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online... The left side column is the name of the organization, and it is linked to their organizational or corporate home page. The right side column displays a link to the actual document of policy web page for you to either download or review.  I found the information in the table shown at the Social Media Today website, which is a great reference site and resource for automotive marketing professionals looking for guidance and best practices regarding the use of Social Media to sell more cars, parts and service business."

The logo image below is linked to the Social Media Policy web application that I frequently ask clients to use:

Posted on July 14th 2011 at 5:16AM

Thanks for all the examples! Great post!

Posted on October 25th 2011 at 11:00AM

Great list. Thanks. Are there any examples for banks publicly available?

Kind regards from Germany

 

Hansjörg

SolennH
Posted on March 8th 2012 at 11:45PM

Nowadays Social Networking Site really helps a lot, especially in revealing some identity.Thus, many people used this and really influenced their lives, and now is not wondering that many employers will also use this for their future references to know more about the identity of the candidates or employees. How much do our employers and educators need to know about our private lives? Many found it troubling when companies started using credit scores to screen brand new applicants. Now, many unrelated reports say that some colleges and employers expect candidates to give up their Facebook passwords. Resource for this article: Job-hunters being asked to divulge Facebook passwords

D4NTheM4N
Posted on August 5th 2012 at 9:16PM

Great article and great list. At KPMG International, we've just released our Social Media Guidelines video, encouraging 145,000 parnets and employees to engage honestly and professionally. If anyone is interested, here is the link to the video. goo.gl/z4m3w.

Cheers

Dan

alecia
Posted on January 28th 2013 at 7:31AM
Hey, Thanks for your post, pretty good reading. I’ll be looking forward for next article of yours….
alecia
Posted on January 28th 2013 at 7:43AM

Nice post....Post is really very informative and inpressive too... I really appreciate this blog..Thank you so much for sharing this !!!!!

Gisele Navarro
Posted on June 21st 2013 at 9:57AM

What a great resource, bookmarked for life! I think that when it comes to drafting a social media policy, companies should consider a joint effort between their marketing and HR departments. Social media offer the opportunity to innovate, communicate and collaborate within a company, but in order to achieve those things a social media policy should empower and motivate, instead of simply control employees. Human resource professionals have an important role in helping employers define a HR-friendly social media policy for their company.