May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jun 21 Posted 1 year ago
What a great resource, bookmarked for life! I think that when it comes to drafting a social media policy, companies should consider a joint effort between their marketing and HR departments. Social media offer the opportunity to innovate, communicate and collaborate within a company, but in order to achieve those things a social media policy should empower and motivate, instead of simply control employees. Human resource professionals have an important role in helping employers define a HR-friendly social media policy for their company.
Jan 28 Posted 2 years ago
Nice post....Post is really very informative and inpressive too... I really appreciate this blog..Thank you so much for sharing this !!!!!
Jan 28 Posted 2 years ago Hey, Thanks for your post, pretty good reading. I’ll be looking forward for next article of yours….
Aug 5 Posted 2 years ago
Great article and great list. At KPMG International, we've just released our Social Media Guidelines video, encouraging 145,000 parnets and employees to engage honestly and professionally. If anyone is interested, here is the link to the video. goo.gl/z4m3w.
Mar 8 Posted 3 years ago
Nowadays Social Networking Site really helps a lot, especially in revealing some identity.Thus, many people used this and really influenced their lives, and now is not wondering that many employers will also use this for their future references to know more about the identity of the candidates or employees. How much do our employers and educators need to know about our private lives? Many found it troubling when companies started using credit scores to screen brand new applicants. Now, many unrelated reports say that some colleges and employers expect candidates to give up their Facebook passwords. Resource for this article: Job-hunters being asked to divulge Facebook passwords
Oct 25 Posted 3 years ago
Great list. Thanks. Are there any examples for banks publicly available?
Kind regards from Germany
Jul 14 Posted 3 years ago
Thanks for all the examples! Great post!
Jul 10 Posted 4 years ago
The blog post above should contain the following additional content and information designed to supplement the table in the post, which as Courtney Hunt points out, can be seen in original context within the SMT guidance section at http://socialmediagovernance.com/policies.php
Following content was intended to be in this post:
Personally and professionally, I like the Policy Tool for Social Media available at http://SocialMedia.PolicyTool.net for creating dealership and dealer group social media employee policy documentation, but for many people it is often useful to see what companies outside the car business do for given situation.
The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online... The left side column is the name of the organization, and it is linked to their organizational or corporate home page. The right side column displays a link to the actual document of policy web page for you to either download or review. I found the information in the table shown at the Social Media Today website, which is a great reference site and resource for automotive marketing professionals looking for guidance and best practices regarding the use of Social Media to sell more cars, parts and service business."
The logo image below is linked to the Social Media Policy web application that I frequently ask clients to use:
Jul 10 Posted 4 years ago
To: Courtney Hunt
You are correct, however substantial content additions included with my original post have been removed.
Jul 9 Posted 4 years ago This table looks like it was adapted from the list on the Social Media Governance site. To give credit where credit is due, here is the link to that site: http://socialmediagovernance.com/policies.php.
Jul 8 Posted 4 years ago
Thanks for posting this - a fascinating collection. Being a smaller company - just over 50 employees - we do not go to such length. I do not have time [clearly] to read all of the docs you have generously listed, but I am willing to bet that our socail media guidelines are the most succinct. We simply say: "Be on brand, be interesting".
We have documented what our brand values are elsewhere - and they include ideas of responsibility etc – so we saw no need to re-iterate it for social media. People know what we are about. What we wanted to do was to liberate staff to talk on behalf of the company. We can trust them to do it in real life, so we saw no reason not to trust them online.
Is this naive? Or is this kind of approach necessary if we are to avoid stifling individual personality? There is a sliding scale with complete censorship at one end and blind irresponsibility at the other. Where do we need to be?
Jul 7 Posted 4 years ago
Every business would benefit from having a social media policy in place, but it should not be an all or nothing approach. Instead of having a policy in place that blocks social media completely or doesn’t block social media at all and expects employees to follow policy rules, why not block some pieces of social media and keep some parts of social media accessible? Social media is growing in the business world and companies would be missing out on its benefits if it is blocked entirely. Palo Alto Networks might have found a solution to this problem, they have a new software that has the ability to do thing such as a read-only facebook. I think companies could really benefit from something like this, what do you think? Here's a link to new whitepapers they have created:http://bit.ly/d2NZRp http://bit.ly/bsrh9CFacebook