Social Media Employee Policy Examples from Over 100 Organizations

Posted on July 3rd 2010

This content sourced and republished from Social Media Governance 

Social Media Employee Policy Examples from Over 100 Companies and Organizations

 

I get asked almost daily for examples of employee policies regarding social media, blogging, online comments and social networking... Before you read any further, by doing so, you acknowledge and accept my recommendation that whatever your company puts into place must be reviewed and edited by your corporate legal counsel before implementation.
The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online... The left side column is the name of the organization, and it is linked to their organizational or corporate home page. The right side column displays a link to the actual document of policy web page for you to either download or review.
When people ask me "How do I get started with Social Media Marketing" my initial response is that they should FIRST develop their official employee policy for social media and web based publishing.
OrganizationPolicy Title
About.comTemplate: Blogging and Social Media Policy
About.comTemplate: Internet and Email Policy
American Red CrossSocial Media Handbook for Local Red Cross Units
American Red CrossOnline Communications Guidelines
Australian Public Service CommissionInterim Protocols for Online Media Participation
Baker & DanielsSocial Media Policy
BBCEditorial Guidelines, personal use of Social Networking
BBCUse of Social Networking and other third party websites
BBCOnline Services Guidelines in Full
BBYOStaff/Volunteer Presence on Social Networking Sites
Bread for the WorldOnline Technologies, Social Media and Bread
BTForum Guidelines
Canadian Broadcasting Corporation (CBC)Facebook Policy
Chartered Institute of Public Relations (CIPR)Social Media Guidelines
Chartered Institute of Public Relations (CIPR)Social Media Guidelines for Consultation
Children's Hospital Los AngelesShare Your Story — Use and Access
CicsoInternet Postings Policy
City of Hampton, VASocial Media Policy
City of SeattleBlogging Policy
Cleveland ClinicSocial Media Policy
DellOnline Policy
DePaul UniversitySocial Media Guidelines
Easter SealsOnline Community Guidelines
Electronic Frontier FoundationHow to Blog Safely (About Work or Anything Else)
ESPNSocial Media Guidelines For ESPN Employees
eWay DirectSocial Media Policy
Fairfax County, VAFacebook Comments Policy
FedExBlog Policy
FeedsterCorporate Blogging Policy
Fellowship ChurchPersonal Website and Weblog Policies
FINRAGuide to the Internet for Registered Representatives
FudderNetiquette
GartnerPublic Web Participation Guidelines
General Services Administration (GSA)Social Media Policy
Gibraltar AssociatesAssociates Social Media Policy
GMBlogger Policy
Greteman GroupSocial Media Policy
Harvard Law SchoolTerms of Use
Headset BrothersSocial Media Policy
Hill and KnowltonBlogging Policies and Guidelines (selected extracts)
Hill and KnowltonCollective Conversation Code of Conduct
Hill and KnowltonSocial Media Principles
HPCode of Conduct
IBMSocial Computing Guidelines
IBMCase Study: The Impact of Corporate Culture on Social Media
InQbationGovernment Policy Guidelines
IntelSocial Media Guidelines
International Federation of Red Cross and Red Crescent Societies (IFRC)Social Media Staff Guidelines
International Olympic Committee (IOC)Blogging Guidelines for Persons Accredited at the Games of the XXIX Olympiad, Beijing 2008
Iowa Hospital AssociationComment Policy
JaffeTemplate: Social Media and Social Networking Policies and Procedures
Judith LindeauTemplate: Social Media Policy for Associations (Real Estate)
Kaiser PermanenteSocial Media Policy
KodakSocial Media Tips
Le Bonheur Children's Medical CenterComments Policy
LiveWorldSocial Media Content Guidelines
Mayo ClinicFor Mayo Clinic Employees
Mayo ClinicParticipation Guidelines
Mayo ClinicComment Policy
Media Law Resource CenterCompilation of Legal Actions Against Bloggers
MicrosoftChannel 9 Doctrine
MicrosoftTweeting Guidelines and Blogging Guidelines
Missouri Department of TransportationPost A Comment — Use Policy
National Public Radio (NPR)NPR News Social Media Guidelines
New Zealand State Services CommissionPrinciples for Interaction with Social Media
New Zealand State Services CommissionThe Guide to Online Participation
OceSocial Computing Guidelines
OperaEmployee Blogging Policy
PlaxoCommunication (Blogging) Policy
Porter NovelliOur Social Media Policy
Powerhouse MuseumCommunication Using Public Facing Museum Blogs — Policy
PR-SquaredCorporate Social Media Policy: Top 10 Guidelines
RazorfishEmployee Social Influence Marketing Guidelines
RhetoricaBlogging and Comment Policy
RightNowSocial Web Employee Policy
Roanoke County, VASocial Media Policy
Roanoke TimesNews Standards and Policies
Robert ScoblePress FAQ
SAPSocial Media Participation Guidelines 2009
SentaraSocial Media Policy
Shift CommunicationsTop 10 Guidelines for Social Media Participation
Smithsonian InstitutionWeb and New Media Strategy
Social Media Business CouncilDisclosure Policy Toolkit
SpareBank 1Rules for Blogging
State of DelawareSocial Media Policy
Sun MicrosystemsGuidelines on Public Disclosure
Sun MicrosystemsAlumni Blog Aggregation Additional Terms
Sutter HealthPolicy for Social Networking and Other Web-Based Communications
Sutter HealthGuidelines for Participation in Online Communities
Telstra3 Rs of Social Media Engagement
The University of Texas MD Anderson Cancer CenterBlog Policies and Guidelines
The WellCommunity Guidelines
Thomas NelsonBlogging Guidelines
U.K. GovernmentTemplate Twitter Strategy for Government Departments
U.S. Air ForceAir Force Blog Assessment
U.S. Air ForceNew Media and the Air Force
U.S. Army Corps of Engineers — Jacksonville DistrictSocial Media User Guidelines
U.S. Coast GuardSocial Media — The Way Ahead
U.S. Environmental Protection Agency (EPA)Blogging at EPA for Greenversations
U.S. Federal Trade Commission (FTC)Guides Concerning the Use of Endorsements and Testimonials in Advertising
U.S. General Services Administration's (GSA) Office of Citizen Services (OCS)Blog Policies
U.S. NavyWeb 2.0: Utilizing New Web Tools
UK Civil ServiceCode for Online Participation
UnicSocial Media Guidelines
University of Maryland Medical CenterComments Policy and Blog Participation Terms and Conditions
Wake County, North CarolinaWeb 2.0 Guidelines for Use
Wal-MartTwitter External Discussion Guidelines
Walker Art CenterBlog Guidelines
Washington Post (via PaidContent.org)Newsroom Guidelines for Use of Facebook, Twitter and Other Online Social Networks
WebtrendsSocial Media Guidelines
Wells FargoCommunity Guidelines
Workplace FairnessOff-Duty Conduct
Yahoo!Personal Blogging Policy

 

 

 

RalphPaglia

Ralph Paglia

- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel. - 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America. - 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers. - 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers. - 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers. - 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships. - 2005 to 2007 Phoenix: Ralph develops, builds and leads a team that markets and sells more new and used cars using digital marketing strategies and tactics than ever before accomplished by a single point franchised dealership. - 2008 Dearborn, MI: Ralph secures landmark agreement and purchase order from ford Motor Company to migrate 50% of all ford dealerships from conventional local marketing and advertising to more effective digital marketing strategies and tactics
See Full Profile >

Comments

Every business would benefit from having a social media policy in place, but it should not be an all or nothing approach. Instead of having a policy in place that blocks social media completely or doesn’t block social media at all and expects employees to follow policy rules, why not block some pieces of social media and keep some parts of social media accessible? Social media is growing in the business world and companies would be missing out on its benefits if it is blocked entirely. Palo Alto Networks might have found a solution to this problem, they have a new software that has the ability to do thing such as a read-only facebook. I think companies could really benefit from something like this, what do you think? Here's a link to new whitepapers they have created:http://bit.ly/d2NZRp http://bit.ly/bsrh9CFacebook 

Ralph

Thanks for posting this - a fascinating collection. Being a smaller company - just over 50 employees - we do not go to such length. I do not have time [clearly] to read all of the docs you have generously listed, but I am willing to bet that our socail media guidelines are the most succinct. We simply say: "Be on brand, be interesting".

We have documented what our brand values are elsewhere - and they include ideas of responsibility etc – so we saw no need to re-iterate it for social media. People know what we are about. What we wanted to do was to liberate staff to talk on behalf of the company. We can trust them to do it in real life, so we saw no reason not to trust them online.

Is this naive? Or is this kind of approach necessary if we are to avoid stifling individual personality? There is a sliding scale with complete censorship at one end and blind irresponsibility at the other. Where do we need to be?

This table looks like it was adapted from the list on the Social Media Governance site. To give credit where credit is due, here is the link to that site: http://socialmediagovernance.com/policies.php.

To: Courtney Hunt

You are correct, however substantial content additions included with my original post have been removed.

Blogger's Note
The blog post above should contain the following additional content and information designed to supplement the table in the post, which as Courtney Hunt points out, can be seen in original context within the SMT guidance section at http://socialmediagovernance.com/policies.php 

Following content was intended to be in this post:

Personally and professionally, I like the Policy Tool for Social Media available at  http://SocialMedia.PolicyTool.net for creating dealership and dealer group social media employee policy documentation, but for many people it is often useful to see what companies outside the car business do for given situation.

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online... The left side column is the name of the organization, and it is linked to their organizational or corporate home page. The right side column displays a link to the actual document of policy web page for you to either download or review.  I found the information in the table shown at the Social Media Today website, which is a great reference site and resource for automotive marketing professionals looking for guidance and best practices regarding the use of Social Media to sell more cars, parts and service business."

The logo image below is linked to the Social Media Policy web application that I frequently ask clients to use:

Thanks for all the examples! Great post!

Great list. Thanks. Are there any examples for banks publicly available?

Kind regards from Germany

 

Hansjörg

Nowadays Social Networking Site really helps a lot, especially in revealing some identity.Thus, many people used this and really influenced their lives, and now is not wondering that many employers will also use this for their future references to know more about the identity of the candidates or employees. How much do our employers and educators need to know about our private lives? Many found it troubling when companies started using credit scores to screen brand new applicants. Now, many unrelated reports say that some colleges and employers expect candidates to give up their Facebook passwords. Resource for this article: Job-hunters being asked to divulge Facebook passwords

Great article and great list. At KPMG International, we've just released our Social Media Guidelines video, encouraging 145,000 parnets and employees to engage honestly and professionally. If anyone is interested, here is the link to the video. goo.gl/z4m3w.

Cheers

Dan

Hey, Thanks for your post, pretty good reading. I’ll be looking forward for next article of yours….

Nice post....Post is really very informative and inpressive too... I really appreciate this blog..Thank you so much for sharing this !!!!!

What a great resource, bookmarked for life! I think that when it comes to drafting a social media policy, companies should consider a joint effort between their marketing and HR departments. Social media offer the opportunity to innovate, communicate and collaborate within a company, but in order to achieve those things a social media policy should empower and motivate, instead of simply control employees. Human resource professionals have an important role in helping employers define a HR-friendly social media policy for their company.